Earnings results from Facebook, Twitter and Pinterest Thursday built on momentum established by Snap and suggest bigger bets on areas like e-commerce are paying off.
| While other brands encourage people to register and vote, the AB InBev brand took a playful approach, selling a stress ball, tissues and a pillow donning the words "scream here."
| Greater difficulties in tracking consumers and a weaker economy may drive strategic changes, including brands trimming budgets for sports sponsorships.
| In a competitive marketplace, the company that wins in customer acquisition is the one with the most compelling promotion. Learn how Comcast is reaching Gen Z with targeted offers in
| The Real Foodprint tracker, which mirrors a recent move by Panera to label eco-conscious menu items, is explained by Bill Nye in TikTok videos.
| With the launch of its new energy bar, Kind escalates its marketing battle with competitor Clif and gets in on the accelerating at-home exercise trend.
| Inspired by its Dove Mango Collection, the Unilever brand is leveraging the idea that sound helps shape sensory perception to connect with consumers. | Recommended For You Improve your recommendations: click here to update your profile. Deep Dive The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented.
| Deep Dive Mall Santas, tree lighting, Macy's Thanksgiving Day parade — retailers have to rethink every cornerstone of the holiday season, without losing the joy. |  | Explore how fitness innovator P.volve increased their service offerings despite COVID-19 in this upcoming webinar. | | From Our Library
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