In the fickle world in which we live, loyalty is one of the most sought-after and hard-won aspects of customer experience. After all, it's likely that you're selling a commodity. It doesn't matter whether it's a product or a service, consumer-facing or ...
In the fickle world in which we live, loyalty is one of the most sought-after and hard-won aspects of customer experience. After all, it's likely that you're selling a commodity. It doesn't matter whether it's a product or a service, consumer-facing or business-to-business, brand new or a century old. Someone else can offer something just like it—or at least something similar enough to it that a customer will gladly switch brands if you can't meet their need. Acquiring these customers and retaining them is the challenge. How do you differentiate yourself from the ever more crowded market? Certainly it's about paying closer attention to how you treat them and deliver on...Read the entire post here: »
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