July 06 - Budweiser's search win gets hijacked | AI-powered contextual TV ads hit UK

UK's Channel 4 debuts contextual TV ad tool powered by AI; Report: Reddit plans to lure advertisers with new offerings; Amazon drives 80% of US e-commerce; Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 6,​ 2018 BROUGHT TO YOU BY — Drift "This Won't Scale" – FREE Book Here's 40 of the Drift Marketing Team's secret marketing playbooks to help you grow your business for FREE. Pre-order the book Swedish beer brand hijacks Budweiser's Google search campaign By purchasing AdWords for the search terms of Budweiser's Cannes award-winning effort, Norrlands Guld is the latest to troll competitors through "hackvertising." UK's Channel 4 debuts contextual TV ad tool powered by AI For example, a tea brand could automatically run an ad during a commercial break following a scene that showed a character drinking the beverage. Report: Reddit plans to lure advertisers with new offerings The site has shared case studies from clients like Duracell, Toyota, Coca-Cola and JetBlue with ad agencies, according to CNBC. Amazon drives 80% of US e-commerce As Prime Day looms, the retailer's dominance is expected to grow, but competitors — especially those selling electronics — are piling on. Q&A Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date In an interview with Marketing Dive, John Shea also talked about the sandwich chain's aggressive growth strategy and staying ahead of the curve with digital ordering. L.L. Bean expands 'Be an Outsider' effort with co-working pop-ups The OOH activation is part of a broader marketing shift for the brand focused on encouraging people to step outside during their daily routines. Study: 79% of consumers want human-driven customer service Even with chatbots and other digital tools for customer support, many customers still want the option to speak to human representatives. Read more news What We're Reading Food Dive Grow, Amazon Go: Retailer adding a second Seattle location Mobile Marketer Wired magazine rolls out OTT TV with sponsors Audi, HP and Verizon Glossy How L'Occitane is using AI to improve customer experiences online Mobile Marketer Google responds to reports that it let companies scan Gmail inboxes Digiday Brands wanting to handle more marketing internally find staffing challenges Suggest a story we should read Upcoming Event Winning Product Launches: How the Best Brands go to Market July 12, 2018 - July 12, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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