July 03 - KFC's colonel cameos on 'General Hospital' | IPG acquires Acxiom Marketing Solutions

Comic Dive: Personas Non Gratas; IPG acquires Acxiom's data-marketing business; Study: What some of Q2's most breakthrough ads shared in common ; 11 marketing campaigns that made a splash in Q2 2018 View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 3,​ 2018 BROUGHT TO YOU BY — Drift "This Won't Scale" – FREE Book Here's 40 of the Drift Marketing Team's secret marketing playbooks to help you grow your business for FREE. Pre-order the book Note from the editor There will be no Marketing Dive newsletter on Wednesday, July 4, in observance of Independence Day. If you're looking for some fun reading over the holiday, check out our write-ups on timely campaigns, including Smirnoff's sweepstakes to pay for five-day Fourth of July vacations and Burger King and Budweiser resurrecting the brewer's iconic "Whassup" spot for the summer. Also, be sure to take a look at our deep dive analyzing the splashiest brand campaigns from last quarter. We'll be back in your inbox on Thursday, July 5. See you then, and as always, thanks for reading. Best, Peter Adams Associate Editor, Marketing Dive Twitter | E-mail KFC's Extra Crispy Colonel will cameo on 'General Hospital' An appearance on the longest-running American soap opera is part of KFC's strategy to have its brand show up in unexpected places.  Column Comic Dive: Personas Non Gratas Unilever recently announced its plans to push back against the growing trend for brands to buy fake followers and bots. UPDATED IPG acquires Acxiom's data-marketing business The ad agency holding group confirmed plans for the deal valued at $2.3 billion on Monday. Study: What some of Q2's most breakthrough ads shared in common Ace Metrix tested 1,800 ads and found brands like Verizon, Petsmart and Colorado Tourism came out on top for commanding attention and likeability.  Deep Dive 11 marketing campaigns that made a splash in Q2 2018 From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring. Taco Bell celebrates 1-year anniversary of wedding services with new merch, expanded chapel venue The brand is building out the Party Room at its Las Vegas Cantina to accommodate twice as many guests and selling more goods on its website, including garters and champagne glasses.  Delta, Equinox encourage travelers to 'sweat away' jet lag with digital billboards Real-time data will display flight numbers and cities of origin, and encourage passengers to use an Equinox gym voucher provided in-flight. Read more news What We're Reading The Wall Street Journal Facebook Reveals Apps, Others That Got Special Access to User Data Mobile Marketer Wendy's promotes summer drinks with self-published romance stories Ad Age Walmart hires new chief customer officer and new CMO from outside The Drum Uniqlo rallies Roger Federer from Nike deal in time for Wimbledon Suggest a story we should read Upcoming Event Winning Product Launches: How the Best Brands go to Market July 12, 2018 - July 12, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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