July 02 - Campaigns that made a splash in Q2 | Facebook pulls ads from Walmart, P&G

Walmart, P&G see their ads pulled under Facebook's new political labeling policy ; California adopts privacy law aimed at protecting consumer data ; Adidas goes offline for influencer campaign; Don't just talk about transformation. Do it View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 2,​ 2018 BROUGHT TO YOU BY — Drift "This Won't Scale" – FREE Book Here's 40 of the Drift Marketing Team's secret marketing playbooks to help you grow your business for FREE. Pre-order the book Deep Dive 11 marketing campaigns that made a splash in Q2 2018 From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring. Walmart, P&G see their ads pulled under Facebook's new political labeling policy P&G's ad mentioned LGBTQ pride and its "commitment to inclusion," while Facebook later reversed its decision on Walmart's ad for "bringing jobs back" to America. California adopts privacy law aimed at protecting consumer data The law, which goes into effect in 2020, shares similarities with GDPR and has been met with resistance from companies like Amazon, Google and Microsoft.  Adidas goes offline for influencer campaign The sportswear brand targeted popular influencers by personalizing billboards and the sides of buildings in New York and Los Angeles. Opinion Don't just talk about transformation. Do it Lisa Collings, senior vice president at Conversant, offers three key tips for retail marketers looking to accelerate and execute digital strategies. Study: Digital ad rates hit record highs in May, June The Ezoic Ad Revenue Index previously only saw record highs on Black Friday, when ad rates are typically at their peak for a given year. Best Western taps IBM Watson to offer personalized travel planning tips Consumers can book a room, take virtual 360-degree tours of hotels and learn about the chain's rewards program through new AI-powered ads.  Column Campaign Trail: 7-Eleven Norway's chlamydia ads; LG calls on Ryans; Tiffany Haddish returns to Groupon A tourism parody courts controversy, while one marketer runs a name-specific promotion and another falls back on a rising star in this week's picks.   Read more news What We're Reading Digiday 'Never had a chance': Inside Verizon’s $1 billion bad bet on Go90 Mobile Marketer Snapchat expands commerce to influencers, partners with Kylie Jenner Food Dive Can 'Bob's Burgers'-themed meals help Blue Apron? Campaign US CP+B 'stands by' firing of CCO as he files defamation suit against agency The Drum WWE brand boss: Amazon could win Raw rights one day but 'we're not there yet' Suggest a story we should read Upcoming Event Winning Product Launches: How the Best Brands go to Market July 12, 2018 - July 12, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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