Dec. 30 - 5 key marketing leaders on takeaways from 2024

Chili’s CMO on brand’s winning value message and evolving data strategy; Macy’s CMO on why telling a cohesive marketing story is crucial; PepsiCo Foods creative chief on in-housing and ‘borderless’ content; Bose CMO on driving the brand’s cultural impact and the coming AI shakeout View online | Signup

Daily Dive Dec.​ 30,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE The Top Trends in Retail Marketing Retail marketers are navigating a point of transition as evolving media consumption habits, particularly the surge of social media video, shape shopping behaviors. Explore their strategies in this Trendline.   NOTE FROM THE EDITOR It is an exciting time to be a marketer, but a fraught one as well. Marketers face a panoply of challenges as advertising and the world at large continue to evolve, but many are discovering how to move at the accelerated speed of culture and technology. Before the year ends, Marketing Dive is taking one more look back, bringing together a handful of lessons from CMOs and other marketing leaders that speak to ongoing developments and opportunities in the industry. Below, please find marketer insights about everything from brand storytelling and in-housing creative to evolving data strategies and experiments with artificial intelligence. We hope they are helpful as you prepare for the year ahead. We look forward to bringing you news and analysis when we return on Jan. 2. To support our original journalism, please consider sharing our newsletter with your colleagues and industry peers. Send them this link to get them subscribed: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76. As always, thanks for reading. Chris Kelly Senior Reporter, Marketing Dive Email Q&A How Liquid Death cuts through marketing noise without big media buys Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market. Q&A Chili’s CMO on brand’s winning value message and evolving data strategy Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%.  Q&A Macy’s CMO on why telling a cohesive marketing story is crucial With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign. Q&A PepsiCo Foods creative chief on in-housing and ‘borderless’ content Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.   Q&A Bose CMO on driving the brand’s cultural impact and the coming AI shakeout Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing. Read more news From Our Library Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey Webinar - on demand Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Custom content for Teikametrics Playbook Protect Your Brand with Intelligence-Driven Strategies Custom content for Storyful Playbook Finance & HR Turn Workforce Planning into Competitive Advantage Custom content for Planful Infographic Navigating the Ecommerce Evolution: Are You Prepared for 2025? Custom content for BigCommerce View all resources Company Announcements Press releases from companies in your industry. INVNT® Celebrates Unprecedented Global Growth, Impact, and Innovation in 2024 Press release from INVNT Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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