Dec. 19 - General Mills brings Kelce, Watt families together | Uber appoints global head of advertising

Uber hires Target, Albertsons retail media maven to lead ads business; EV maker Lucid asks drivers to ‘Compromise Nothing’ in first ad campaign; Sociable: US Supreme Court will hear TikTok’s appeal over sell-off bill; Super Bowl LIX: Tracking every ad View online | Signup

Daily Dive Dec.​ 19,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Trax Disrupt your merchandising routine Disrupt your merchandising routine to have visibility at the store and take corrective action within hours, not weeks. Say goodbye to fixed routes and delays in reporting with Trax’s Signal-Based Merchandising Learn more.   General Mills brings Kelce, Watt families together over football traditions A new sitcom-style campaign features a variety of the company’s top brands, such as Lucky Charms and Old El Paso, and limited-edition products. Uber hires Target, Albertsons retail media maven to lead ads business Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the collapse of the proposed Kroger merger. EV maker Lucid asks drivers to ‘Compromise Nothing’ in first ad campaign Founded in 2016, the auto brand combats “a legacy of unfortunate trade-offs” among EVs in ads spanning digital, social, print, CTV and OOH. Sponsored Content by Spaceback Spaceback and Roku unlock CTV advertising for more brands Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media profiles. Column Sociable: US Supreme Court will hear TikTok’s appeal over sell-off bill TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based entity. Tracker Super Bowl LIX: Tracking every ad The NFL will again advertise during the big game with an ad handled by 72andSunny. How JBL’s college marketing is evolving to deliver long-term brand value Marketing execs at the Harman-owned brand explained how JBL Campus has made inroads with Gen Z consumers beyond the playing field. Read more news How to Build a Future-Proof Brand Reputation Word spreads fast on social media, and without a proactive, adaptive approach to reputation management, brands put themselves at risk. Learn how to protect your brand in this playbook. Download Now From Our Library Survey Report Navigating the Ecommerce Evolution: How Brands are Adapting to Stay Ahead Custom content for BigCommerce Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey Webinar - on demand Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Custom content for Teikametrics Playbook Finance & HR Turn Workforce Planning into Competitive Advantage Custom content for Planful View all resources What We’re Reading TechCrunch Exclusive: Google’s Gemini is forcing contractors to rate AI responses outside their expertise Retail Dive J.C. Penney loss narrows in Q3 as sales declines continue Restaurant Dive Inside KFC’s tech-centric concept Suggest a story we should read Company Announcements Press releases from companies in your industry. Squad Launches New Solution on Famous Birthdays that Streamlines Influencer Engagement for Brands and Agencies at Scale Press release from Squad Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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