Dec. 12 - Hostess refreshes packaging, logo | Oatly upgrades Santa’s milk and cookies

Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition; Facebook global ad revenue to surpass $100B in 2024: WARC; Hy-Vee links with Grocery TV to bolster in-store retail media network; Roku will cover the cost to turn branded social content into CTV ads View online | Signup

Daily Dive Dec.​ 12,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Supercharge Your Digital Assets Discover how a Digital Asset Management (DAM) solution simplifies workflows, boosts collaboration and maximizes your content’s value. Download now!   Hostess refreshes packaging, logo as part of modernization drive A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its acquisition by J.M. Smucker. Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, out-of-home and more. Facebook global ad revenue to surpass $100B in 2024: WARC Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone. Sponsored Content by Marketing Dive’s studioID How to build a future-proof brand reputation Word spreads fast on social media, and without a proactive and continuous approach to reputation management, brands put themselves at risk. Learn three strategies for protecting & managing brand reputation in this playbook. Hy-Vee links with Grocery TV to bolster in-store retail media network The grocery chain added more than 10,000 in-store screens to make it easier for brands to reach its customers through digital advertising. Exclusive Roku will cover the cost to turn branded social content into CTV ads The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025. Read more news How Real-Time Insights Help Brands Get Ahead In this webinar, learn how brands can stand out from the competition by using real-time data to optimize campaigns, identify new targets, and react to competitive disruptions. Register Now From Our Library Trendline Inside retail’s 2024 holiday season Supported by Listrak Webinar - on demand How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Custom content for Marketplacer Infographic How to Optimize Digital Ads to Boost Creative Effectiveness Custom content for Kantar Playbook Data-Driven Integration: 3 Brands Whose Data Investments are Paying Dividends Custom content for Vibes Webinar - on demand From Data to Decisions: Closing the Insights Gap Custom content for Kantar View all resources What We’re Reading Reuters Warner Bros Discovery plans two-way split aiming for potential cable deal The Wall Street Journal Failure of Kroger-Albertsons Merger May Curb Grocers’ Advertising Ambitions Ars Technica Google goes “agentic” with Gemini 2.0’s ambitious AI agent features Suggest a story we should read Company Announcements Press releases from companies in your industry. Amar Urhekar announced as CEO of Avalere Health Press release from Avalere Health Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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