Dec. 13 - Consumers feel ignored by marketers | Duolingo owl plays ‘Squid Game’

Duolingo’s owl mascot plays ‘Squid Game’ with sprawling Netflix tie-up; WPP, Universal Music Group partner to deepen brands’ access to music culture; Super Bowl LIX: Tracking every ad; TikTok Shop sales surpass $100M on Black Friday View online | Signup

Daily Dive Dec.​ 13,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Supercharge Your Digital Assets Discover how a Digital Asset Management (DAM) solution simplifies workflows, boosts collaboration and maximizes your content’s value. Download now!   Nearly half of consumers feel ignored by marketers: Here’s what the numbers say Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found. Duolingo’s owl mascot plays ‘Squid Game’ with sprawling Netflix tie-up “Learn Korean or Else” unites the language-learning app with the streamer for out-of-home stunts and social content, including an interactive TikTok filter. WPP, Universal Music Group partner to deepen brands’ access to music culture Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new applications of AI. Sponsored Content by FormAssembly 7 ways to amp up your marketing with web forms Check out these seven techniques to make your web forms drive campaign success—and lighten your workload. Download checklist. Tracker Super Bowl LIX: Tracking every ad Anheuser-Busch InBev brand Stella Artois will return to the big game for the first time since 2019. TikTok Shop sales surpass $100M on Black Friday The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain. UPDATED Hostess refreshes packaging, logo as part of modernization drive A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its acquisition by J.M. Smucker. Read more news How Real-Time Insights Help Brands Get Ahead In this webinar, learn how brands can stand out from the competition by using real-time data to optimize campaigns, identify new targets, and react to competitive disruptions. Register Now From Our Library Trendline Inside retail’s 2024 holiday season Supported by Listrak Webinar - on demand How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Custom content for Marketplacer Infographic How to Optimize Digital Ads to Boost Creative Effectiveness Custom content for Kantar Playbook Data-Driven Integration: 3 Brands Whose Data Investments are Paying Dividends Custom content for Vibes Webinar - on demand From Data to Decisions: Closing the Insights Gap Custom content for Kantar View all resources What We’re Reading The Wall Street Journal Crypto Ads Crackle in a Trump-Energized Landscape Digiday BuzzFeed’s sale of First We Feast seen as a ‘good sign’ for the M&A media market The Verge Threads follows Bluesky’s starter packs with curated collections of people to follow Suggest a story we should read Company Announcements Press releases from companies in your industry. Amazon tops YouGov’s best value brand rankings for 2024: YouGov report Press release from YouGov Ameria Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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