Dec. 6 - J. Crew taps Skims marketer as CMO | Lavazza dreams big with coffee-serving robot

J. Crew taps Skims marketer as CMO to boost cultural relevance; Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow; Why Powerade is letting athletes pause partnerships to prioritize mental health; Foot Locker’s loyalty revamp shows early signs of success View online | Signup

Daily Dive Dec.​ 6,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Is your website accessible to all users? The latest Gartner® report highlights the importance of digital accessibility and provides insights to help you meet accessibility standards. Get the Gartner® Market Guide.   Column Campaign Trail: Lavazza’s coffee-serving robot dreams of la dolce vita To establish itself as a global brand with Italian DNA, Lavazza enlisted a cute robot — and former “Office” mates Steve Carell and John Krasinski. J. Crew taps Skims marketer as CMO to boost cultural relevance Julia Collier helped turn Kim Kardashian’s Skims into a trendy name with moves like striking its first major sports sponsorship last year. Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month. Sponsored Content by Urban Science Bridging the divide between personalization and restriction Consumers want the personalization that comes from the collection and smart use of data but worry about how companies leverage the information. Why Powerade is letting athletes pause partnerships to prioritize mental health Part of the Coca-Cola brand’s “Pause is Power” platform, the provision allows athletes to focus on their well-being without losing sponsorships. Foot Locker’s loyalty revamp shows early signs of success The footwear company’s overhauled loyalty program and mobile app contributed to more digital purchases even as overall sales declined. Read more news How to Use Consumer Insights to Drive Sustainability Decisions To successfully connect with consumers on sustainability, brands need data-driven insights to see where customers are willing to put their attention and dollars. Learn More From Our Library Webinar - on demand The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Custom content for impact.com and Acceleration Partners Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey Webinar - on demand Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Custom content for Teikametrics Playbook Finance & HR Turn Workforce Planning into Competitive Advantage Custom content for Planful View all resources What We’re Reading Adweek Spotify is the Latest Brand Facing AI Backlash Over Wrapped Campaign MediaPost TikTok Shop Hits $100M In Black Friday Sales Ad Age IPG sells Huge to private equity firm Suggest a story we should read Upcoming Event 10 DEC Webinar | 2 p.m. ET From Data to Decisions: Closing the Insights Gap Presented by studioID and Kantar Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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