Dec. 4 - Pepsi, Shaq promote new flavor with baking show | Zevia ribs Coke’s AI holiday ads

Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness; Pizza Hut adds Deutsch, VML to agency roster; Walmart buys Vizio for $2.3B as retail media race turns to streaming; 7 top campaigns from 2024 and the tactics that drove success View online | Signup

Daily Dive Dec.​ 4,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Is your website accessible to all users? The latest Gartner® report highlights the importance of digital accessibility and provides insights to help you meet accessibility standards. Get the Gartner® Market Guide.   Pepsi promotes new gingerbread flavor with baking show starring Shaq The brand’s frequent ambassador shows off his culinary skills to boost a flavor innovation available via TikTok Shop. Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness The better-for-you brand’s new commercial, part of a more aggressive ad-spending strategy, shows uncanny AI images nodding to Coke iconography. Pizza Hut adds Deutsch, VML to agency roster Deutsch will lead mass media brand and creative strategy while VML will handle omnichannel strategy, loyalty and CRM efforts and more. Sponsored Content by Urban Science Bridging the divide between personalization and restriction Consumers want the personalization that comes from the collection and smart use of data but worry about how companies leverage the information. UPDATED Walmart buys Vizio for $2.3B as retail media race turns to streaming The deal, which closed on Dec. 3, could help the retailer provide new ways for advertisers to see greater impact from investments on Walmart Connect. Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. Read more news How to Use Consumer Insights to Drive Sustainability Decisions To successfully connect with consumers on sustainability, brands need data-driven insights to see where customers are willing to put their attention and dollars. Learn More From Our Library Webinar - on demand The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Custom content for impact.com and Acceleration Partners Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey Webinar - on demand Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Custom content for Teikametrics Playbook Finance & HR Turn Workforce Planning into Competitive Advantage Custom content for Planful View all resources What We’re Reading CNBC OpenAI hires first marketing chief from Coinbase Ad Age Meta appoints new ad sales leader for North America The Wall Street Journal Terence Reilly Made Crocs and Stanley Cups Cool. Can He Do It Again With HeyDude? Suggest a story we should read Upcoming Event 10 DEC Webinar | 2 p.m. ET From Data to Decisions: Closing the Insights Gap Presented by studioID and Kantar Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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