Dec. 10 - What Omnicom’s IPG deal means for adland | How brands can use nostalgia effectively

Nostalgia-washing: How brands can look back without getting hung up to dry; E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge; Super Bowl LIX: Tracking every ad; Smashburger’s CMO on righting the brand’s course with a new visual identity View online | Signup

Daily Dive Dec.​ 10,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Supercharge Your Digital Assets Discover how a Digital Asset Management (DAM) solution simplifies workflows, boosts collaboration and maximizes your content’s value. Download now!   How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall dealmaking may spike. Deep Dive Nostalgia-washing: How brands can look back without getting hung up to dry As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections. E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons. Sponsored Content by Industry Dive Lead the way to higher marketing ROI — from brand to demand. Get proprietary audience data, industry intel, and campaign inspo straight to your inbox. Get the newsletter that moves the needle on your goals. Learn more. Tracker Super Bowl LIX: Tracking every ad Totino’s Pizza Rolls will make its big game debut for an effort that marks the first time parent General Mills has advertised in the game in over a decade.  Smashburger’s CMO on righting the brand’s course with a new visual identity New chief marketer Thomas Prather says the fast-casual chain was “adrift” after adjustments made during the pandemic period. IPG acquires commerce marketing company Intelligence Node The holding company will leverage Intelligence Node’s artificial intelligence know-how to provide clients with real-time product and market insights. Read more news How Real-Time Insights Help Brands Get Ahead In this webinar, learn how brands can stand out from the competition by using real-time data to optimize campaigns, identify new targets, and react to competitive disruptions. Register Now From Our Library Trendline Inside retail’s 2024 holiday season Supported by Listrak Webinar - on demand How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Custom content for Marketplacer Infographic How to Optimize Digital Ads to Boost Creative Effectiveness Custom content for Kantar Playbook Data-Driven Integration: 3 Brands Whose Data Investments are Paying Dividends Custom content for Vibes View all resources What We’re Reading Bloomberg Mondelez Exploring Takeover of US Chocolate Maker Hershey Digiday AI personalization played a bigger role in this year’s Black Friday and Cyber Monday The Wall Street Journal Who Is David Sacks, Trump’s Pick for AI and Crypto Czar? Suggest a story we should read Upcoming Event 10 DEC Webinar | 2 p.m. ET From Data to Decisions: Closing the Insights Gap Presented by studioID and Kantar Company Announcements Press releases from companies in your industry. The Marketing Practice has appointed James Clifton as its Chief Executive Officer Press release from The Marketing Practice Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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