Dec. 5 - Powerade lets athletes pause partnerships | Dodge rips into ‘soulless’ EVs

Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona; Cheez-It adds absurd ‘fantaseez’ to college bowl game playbook; Super Bowl LIX: Tracking every ad View online | Signup

Daily Dive Dec.​ 5,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Is your website accessible to all users? The latest Gartner® report highlights the importance of digital accessibility and provides insights to help you meet accessibility standards. Get the Gartner® Market Guide.   Why Powerade is letting athletes pause partnerships to prioritize mental health Part of the Coca-Cola brand’s “Pause is Power” platform, the provision allows athletes to focus on their well-being without losing sponsorships. Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona “Save the Planet” flips the script on ads about protecting the Earth, arguing what Dodge is really protecting people from is “lame” rivals. Cheez-It adds absurd ‘fantaseez’ to college bowl game playbook Fans of the Kellanova brand can detail their college football fantasies online for the chance to win an on-field wedding or a shot at broadcasting live. Sponsored Content by Industry Dive Peer into your marketing crystal ball Content connoisseur or demand gen dynamo? Predict what’s next for marketing in 2025. Complete our brief survey for your chance to win a $250 gift card. Take the survey Tracker Super Bowl LIX: Tracking every ad Mondelēz International brand Ritz will make its big game debut and Reese’s announced its return following the success of its 2024 ad. Read more news How to Use Consumer Insights to Drive Sustainability Decisions To successfully connect with consumers on sustainability, brands need data-driven insights to see where customers are willing to put their attention and dollars. Learn More From Our Library Webinar - on demand The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Custom content for impact.com and Acceleration Partners Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey Webinar - on demand Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Custom content for Teikametrics Playbook Finance & HR Turn Workforce Planning into Competitive Advantage Custom content for Planful View all resources What We’re Reading TechCrunch The abject weirdness of AI ads Adweek BuzzFeed Is Facing a $124 Million Debt Crisis Digiday Programmatic marketers sound off on impact of AI-driven ad buys Suggest a story we should read Upcoming Event 10 DEC Webinar | 2 p.m. ET From Data to Decisions: Closing the Insights Gap Presented by studioID and Kantar Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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