Weekender: Omnicom acquires IPG to create advertising agency behemoth

Signup Weekender Dec.​ 14,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Acquia Supercharge Your Digital Assets Discover how a Digital Asset Management (DAM) solution simplifies workflows, boosts collaboration and maximizes your content’s value. Download now!   Omnicom acquires IPG to create advertising agency behemoth The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity. Kleenex's breakup calculator relieves heartbreak with Amazon 'ex-tras' The "KleenEX" activation asks consumers to detail their split for product suggestions and Amazon input like movie recommendations. Hostess refreshes packaging, logo as part of modernization drive A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer's overhaul following its acquisition by J.M. Smucker. Sponsored Content by Marketing Dive’s studioID How to build a future-proof brand reputation Word spreads fast on social media, and without a proactive, adaptive, and continuously curious approach to reputation management, brands put themselves at risk. Learn how to protect your brand in this playbook. Roku will cover the cost to turn branded social content into CTV ads The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025. How indie agencies could benefit as Omnicom's mega-deal for IPG shakes up adland Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall dealmaking may spike. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Nostalgia-washing: How brands can look back without getting hung up to dry As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections. How Real-Time Insights Help Brands Get Ahead In this webinar, learn how brands can stand out from the competition by using real-time data to optimize campaigns, identify new targets, and react to competitive disruptions. Register Now Best of What We're Reading Reuters Warner Bros Discovery plans two-way split aiming for potential cable deal The Wall Street Journal Failure of Kroger-Albertsons Merger May Curb Grocers’ Advertising Ambitions Ars Technica Google goes “agentic” with Gemini 2.0’s ambitious AI agent features Grocery Dive Albertsons sues Kroger over failed merger Retail Dive Target launches generative AI gift finder Restaurant Dive 7 Brew hires KFC vet as first CMO Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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