Dec. 11 - Kleenex pairs with Amazon for breakup calculator | Netflix’s experiential ambitions ramp up

Netflix partners with Mastercard as streamer’s experiential ambitions ramp up; Roku will cover the cost to turn branded social content into CTV ads; Super Bowl LIX: Tracking every ad; Nostalgia-washing: How brands can look back without getting hung up to dry View online | Signup

Daily Dive Dec.​ 11,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Supercharge Your Digital Assets Discover how a Digital Asset Management (DAM) solution simplifies workflows, boosts collaboration and maximizes your content’s value. Download now!   Kleenex’s breakup calculator relieves heartbreak with Amazon ‘ex-tras’ The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie recommendations. Netflix partners with Mastercard as streamer’s experiential ambitions ramp up Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap into growing fandoms. Exclusive Roku will cover the cost to turn branded social content into CTV ads The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025. TRENDLINE The top trends in retail marketing Brands are increasingly focused on capturing the attention of Gen Z with their marketing efforts, a demographic rapidly gaining purchasing power. Explore strategies from brands like Target in this Trendline. Tracker Super Bowl LIX: Tracking every ad Pringles and Mountain Dew are set to return, while NerdWallet will make its big game debut with a 30-second spot handled by Deutsch.  Deep Dive Nostalgia-washing: How brands can look back without getting hung up to dry As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections. How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall dealmaking may spike. Cameo welcomes over 31,000 self-enrolled creators with CameoX The fan connection app is appealing to the masses with a new onboarding policy that has resulted in over 155,000 Cameos over the last 18 months. Read more news How Real-Time Insights Help Brands Get Ahead In this webinar, learn how brands can stand out from the competition by using real-time data to optimize campaigns, identify new targets, and react to competitive disruptions. Register Now From Our Library Trendline Inside retail’s 2024 holiday season Supported by Listrak Webinar - on demand How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Custom content for Marketplacer Infographic How to Optimize Digital Ads to Boost Creative Effectiveness Custom content for Kantar Playbook Data-Driven Integration: 3 Brands Whose Data Investments are Paying Dividends Custom content for Vibes View all resources What We’re Reading Grocery Dive Albertsons sues Kroger over failed merger Retail Dive Target launches generative AI gift finder Restaurant Dive 7 Brew hires KFC vet as first CMO Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Informa TechTarget. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip