Dec. 18 - Inside JBL’s college marketing strategy | Sony, Disney bring Mickey to the NBA

Sony, Disney put Mickey on the court for Christmas Day NBA broadcast; Grand Marnier celebrates fusion in multiyear pact with musician Future; Nostalgic Jolt Cola returning to shelves as an energy drink View online | Signup

Daily Dive Dec.​ 18,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Trax Disrupt your merchandising routine Disrupt your merchandising routine to have visibility at the store and take corrective action within hours, not weeks. Say goodbye to fixed routes and delays in reporting with Trax’s Signal-Based Merchandising Learn more.   How JBL’s college marketing is evolving to deliver long-term brand value Marketing execs at the Harman-owned brand explained how JBL Campus has made inroads with Gen Z consumers beyond the playing field. Sony, Disney put Mickey on the court for Christmas Day NBA broadcast The first animated alternate presentation of an NBA game will feature a cadre of cartoon icons, potentially reaching a wider audience. Grand Marnier celebrates fusion in multiyear pact with musician Future The tie-up aligns with the 10th anniversary of the musician’s “Dirty Sprite 2” album and comes as parent Campari heavily targets U.S. consumers.  Sponsored Content by D3 (PepsiCo Foods US) An ‘anti-marketing’ marketing channel for Gen Z How the FLVR social channel has grown into one of the biggest branded food entertainment communities on TikTok. Nostalgic Jolt Cola returning to shelves as an energy drink The beverage, popular in the 1980s and 1990s, will be marketed on social platforms including TikTok, YouTube and Facebook in a bid to Gen Z. Read more news How to Build a Future-Proof Brand Reputation Word spreads fast on social media, and without a proactive, adaptive approach to reputation management, brands put themselves at risk. Learn how to protect your brand in this playbook. Download Now From Our Library Survey Report Navigating the Ecommerce Evolution: How Brands are Adapting to Stay Ahead Custom content for BigCommerce Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey Webinar - on demand Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Custom content for Teikametrics Playbook Finance & HR Turn Workforce Planning into Competitive Advantage Custom content for Planful View all resources What We’re Reading Retail Dive 5 retailers that need a great 2024 holiday season Ad Age Coca-Cola and PepsiCo plan competitors to Olipop and Poppi—What it means for soda marketing Restaurant Dive Taco Bell adds chicken nuggets to menu Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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