Dec. 2 - Oscar Mayer reheats classic bologna ad | Inside Campari’s holiday strategy

How Campari adapts to market trends to shape holiday experiences; Adobe names former Intuit marketer as CMO to expand brand reach; Why specialty cheese Alouette rebranded right before the holidays; Monopoly Go! looks to stay on top with star-studded campaign View online | Signup

Daily Dive Dec.​ 2,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Is your website accessible to all users? The latest Gartner® report highlights the importance of digital accessibility and provides insights to help you meet accessibility standards. Get the Gartner® Market Guide.   Oscar Mayer reheats classic bologna ad with sing-to-pay campaign The Kraft Heinz brand re-aired the iconic 1974 spot during Thanksgiving Day football and will give consumers a chance to win Instacart gift cards. How Campari adapts to market trends to shape holiday experiences The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol and Grand Marnier. Adobe names former Intuit marketer as CMO to expand brand reach Lara Balazs previously helped Intuit revitalize its brand identity and led go-to-market strategy for its AI-driven financial technology platform. Sponsored Content by TikTok Sleigh holiday sales with TikTok ads Looking to engage customers and make sales this holiday season? Launch effective holiday campaigns, drive seasonal sales and measure performance — all on TikTok. Get started now. Why specialty cheese Alouette rebranded right before the holidays For its 50th annivesary, the Savencia brand of French cheeses is introducing new packaging, sonic branding and its biggest campaign to date. UPDATED Monopoly Go! looks to stay on top with star-studded campaign To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, streaming, social and digital platforms. Opinion What Google Chrome’s potential sale means for the future of advertising The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley Keefer.  Read more news How to Use Consumer Insights to Drive Sustainability Decisions To successfully connect with consumers on sustainability, brands need data-driven insights to see where customers are willing to put their attention and dollars. Learn More From Our Library Webinar - on demand The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Custom content for impact.com and Acceleration Partners Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey Webinar - on demand Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Custom content for Teikametrics Playbook Finance & HR Turn Workforce Planning into Competitive Advantage Custom content for Planful View all resources What We’re Reading Retail Dive Winners and losers of Black Friday 2024 CNBC Social media creators turn to subscription apps due to increasingly competitive, volatile content economy CX Dive Loyalty program partnerships are gaining popularity. Here’s why. Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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