Brands using MutualMarkets are seeing major CTR and ROAS uplifts by integrating the IP from the TV shows their audiences already love, directly into their advertising — e.g., featuring the characters from Emily in Paris or NCIS in your digital or paid social ads.
Why integrating TV IP into your ads is effective:
Iconic: Stand out in a crowded ad landscape with recognizable logos and beloved TV characters that capture attention immediately.
Reliable: Build trust and credibility with your audiences by partnering with well-known and well-loved TV franchises.
Authentic: TV integrations feel seamless and natural, unlike influencer campaigns that often come across as staged or inauthentic.
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