Dec. 17 - P.F. Chang’s names new CMO | Consumers disapprove of AI video ads

Consumers call AI-generated video ads annoying, confusing, per NIQ; Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines; Pull-Ups animates potty training reality to reach millennial, Gen Z parents View online | Signup

Daily Dive Dec.​ 17,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Trax Disrupt your merchandising routine Disrupt your merchandising routine to have visibility at the store and take corrective action within hours, not weeks. Say goodbye to fixed routes and delays in reporting with Trax’s Signal-Based Merchandising Learn more.   P.F. Chang’s finds new CMO in Ticketmaster, PepsiCo marketer The casual dining chain becomes the latest restaurant brand to hire new marketing leadership as consumer behaviors continue to evolve. Consumers call AI-generated video ads annoying, confusing, per NIQ Even AI-generated ads perceived as high quality and polished-looking did not leave as memorable an impression as conventional advertising.  Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines The brand’s first major campaign in five years, “Hands Off My Halos,” highlights the lengths children will go to keep mandarins from their parents. Sponsored Content by Spaceback Spaceback and Roku unlock CTV advertising for more brands Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media profiles. Pull-Ups animates potty training reality to reach millennial, Gen Z parents Led by Leo Burnett, a marketing relaunch for the Kimberly-Clark brand features animated characters Terd and Yureen alongside its iconic jingle. Read more news How to Build a Future-Proof Brand Reputation Word spreads fast on social media, and without a proactive, adaptive approach to reputation management, brands put themselves at risk. Learn how to protect your brand in this playbook. Download Now From Our Library Survey Report Navigating the Ecommerce Evolution: How Brands are Adapting to Stay Ahead Custom content for BigCommerce Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey Webinar - on demand Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Custom content for Teikametrics Playbook Finance & HR Turn Workforce Planning into Competitive Advantage Custom content for Planful View all resources What We’re Reading The Wall Street Journal From Fox News to NBC, Legacy Media Wants In on TikTok Ad Age Ozy Media’s CEO gets almost 10 years for defrauding investors Digiday Influencer shops hope to entice creators with talent platforms that offer CTV, AI features Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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