Dec. 20 - Nike shifts performance dollars to brand building | Olipop’s yetis celebrate holidays

Campaign Trail: Olipop gets in on holiday cheer with stop-motion yetis; NFL teams with Betches Media to grow viewership among women; Programmatic ad spend grows alongside efficiency gains: ANA View online | Signup

Daily Dive Dec.​ 20,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Trax Disrupt your merchandising routine Disrupt your merchandising routine to have visibility at the store and take corrective action within hours, not weeks. Say goodbye to fixed routes and delays in reporting with Trax’s Signal-Based Merchandising Learn more.   NOTE FROM THE EDITOR Marketing Dive will not publish its regular newsletter over the holidays. However, we've prepared two special packages focused on the top trends and news of 2024 and an additional package focused on key takeaways from marketing leaders this year. Be sure to keep an eye on your inbox ahead of the new year. We will return to business as usual with our daily newsletter on Thursday, Jan. 2. For now, read about seven of this year’s top campaigns and the tactics that drove their success and catch up on all the advertising moves for Super Bowl LIX with Marketing Dive’s Super Bowl ad tracker. We're excited for what's coming down the pike in 2025. In the meantime, have a safe and happy holiday, and as always, thanks for reading. Jessica Deyo Editor, Marketing Dive Email Earnings Nike shifts more performance dollars to brand building as part of reset The marketer is recentering on sports as its North Star while reducing a reliance on promotional activity and paid traffic. Column Campaign Trail: Olipop gets in on holiday cheer with stop-motion yetis CMO Matt Bruhn explained how the better-for-you brand is disrupting Big Soda holiday advertising alongside indie agency Callen. NFL teams with Betches Media to grow viewership among women The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including social and digital campaigns. Sponsored Content by Industry Dive springboard’s Top 50 content marketing brands of 2024 From unmatched creativity to enthralling storytelling, check out the brands that raised the bar for content marketing this year. View the list. Programmatic ad spend grows alongside efficiency gains: ANA As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic. Read more news How to Build a Future-Proof Brand Reputation Word spreads fast on social media, and without a proactive, adaptive approach to reputation management, brands put themselves at risk. Learn how to protect your brand in this playbook. Download Now From Our Library Survey Report Navigating the Ecommerce Evolution: How Brands are Adapting to Stay Ahead Custom content for BigCommerce Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey Webinar - on demand Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Custom content for Teikametrics Playbook Finance & HR Turn Workforce Planning into Competitive Advantage Custom content for Planful View all resources What We’re Reading Adweek Report: Omnicom-IPG Deal Probed by Congress Over Ties to GARM Digiday Uncertainty over TikTok’s U.S. future splinters creators and agencies Ad Age MLB names new CMO Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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