Dec. 9 - Omnicom acquires IPG | Smashburger’s CMO on righting the brand’s course

Smashburger’s CMO on righting the brand’s course with a new visual identity; BetMGM hires CMO to accelerate momentum in growing betting industry; Sociable: Court rejects TikTok’s effort to negate US sell-off bill; Campaign Trail: Lavazza’s coffee-serving robot dreams of la dolce vita View online | Signup

Daily Dive Dec.​ 9,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Supercharge Your Digital Assets Discover how a Digital Asset Management (DAM) solution simplifies workflows, boosts collaboration and maximizes your content’s value. Download now!   Omnicom acquires IPG to create advertising agency behemoth The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity. Smashburger’s CMO on righting the brand’s course with a new visual identity New chief marketer Thomas Prather says the fast-casual chain was “adrift” after adjustments made during the pandemic period. BetMGM hires CMO to accelerate momentum in growing betting industry Casey Hurbis previously served as chief marketer at Rocket Mortgage, where he oversaw two consecutive Super Bowl ad successes. TRENDLINE Inside the marketing strategies of top retailers Retail marketers are navigating a point of transition as evolving media consumption habits continue to shape shopping behaviors. Explore how Old Navy and Levi's embrace nostalgia in their marketing in this Trendline. Column Sociable: Court rejects TikTok’s effort to negate US sell-off bill The end of TikTok in the U.S. could be as soon as Jan. 19, 2025.  Column Campaign Trail: Lavazza’s coffee-serving robot dreams of la dolce vita To establish itself as a global brand with Italian DNA, Lavazza enlisted a cute robot — and former “Office” mates Steve Carell and John Krasinski. Read more news How Real-Time Insights Help Brands Get Ahead In this webinar, learn how brands can stand out from the competition by using real-time data to optimize campaigns, identify new targets, and react to competitive disruptions. Register Now From Our Library Trendline Inside retail’s 2024 holiday season Supported by Listrak Webinar - on demand How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Custom content for Marketplacer Infographic How to Optimize Digital Ads to Boost Creative Effectiveness Custom content for Kantar Playbook Data-Driven Integration: 3 Brands Whose Data Investments are Paying Dividends Custom content for Vibes View all resources What We’re Reading Adweek News Media Alliance Urges FTC, DOJ to Investigate Google’s Site Reputation Update The Wall Street Journal Ad Revenue Predicted to Top $1 Trillion This Year for the First Time Retail Dive Victoria’s Secret & Co. turns its focus to Gen Z Suggest a story we should read Upcoming Event 10 DEC Webinar | 2 p.m. ET From Data to Decisions: Closing the Insights Gap Presented by studioID and Kantar Company Announcements Press releases from companies in your industry. Wandering Wombs: Redefining Menstrual Health Through Design and Community Press release from Noon Creative Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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