Weekender: Heinz drops ketchup-stained vintage collection to celebrate sustainability

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BROUGHT TO YOU BY — Adobe Digital trends for 2022 Discover what’s next in digital. Read the 2022 Digital Trends Report to learn about the digital trends shaping customer experience in 2022 and beyond.   Heinz drops ketchup-stained vintage collection to celebrate sustainability Clothes are sourced from and available exclusively on ThredUp and come as younger consumers embrace thrifting as a part of sustainability efforts. Bud Light helps football fans cover beer costs to celebrate NFL's return A new "Kickoff Beers" campaign mixes the sound of a can cracking open into the league's theme and features weekly Cash App sweepstakes. Coca-Cola kicks off digitally driven World Cup campaign "Believing is Magic" is the latest iteration of the brand's "Real Magic" platform and focuses on authentic moments of connection between FIFA fans. Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership Retail data provider IRI has also teamed with Publicis Groupe's Epsilon to allow CPG marketers to leverage clean room technology. Hyundai targets millennials, Gen Z with retro Netflix tie-up Along with providing models from the 1980s for "Seoul Vibe," the automaker launched a cinematic ad and metaverse experience that tie into the film. How Top Marketers Approach Programmatic Ads Leading marketing executives report that 50% or more of their campaign spend is allocated toward programmatic advertising. Learn more in this research report. Download Now From Our Library Playbook Adopting AI Solutions to Improve The Customer Experience Custom content for Genesys Playbook The Marketer’s Guide to the Third Space Custom content for Waze View all resources Best of What We're Reading Restaurant Dive Starbucks names restaurant outsider as CEO Food Dive Gatorade debuts its first-ever caffeinated energy drink Fast Twitch Adweek Brands Risk Being Caught in the Crossfire of New EU Political Ad Regulations, Industry Bodies Warn The Wall Street Journal Twitter is Testing a Long-Awaited Edit Button The Washington Post How Gorbachev’s Pizza Hut ad came to be — and why it still reflects his legacy The Wall Street Journal Disney Explores Membership Program Like Amazon Prime to Offer Discounts and Perks Suggest a story we should read Upcoming Event 08 SEP Webinar | 3 p.m. ET How to Leverage Predictive Analytics to Survive a Recession Presented by studioID and Pecan Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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