Sept. 2 - Four Seasons adds a luxurious touch | P&G backs Trade Desk’s Unified ID

Procter & Gamble throws support behind Trade Desk’s Unified ID; Maybelline partners with Zynga for playable ad integration; Snap outlines 3 strategic priorities amid plans to cut 20% of staff View online | Signup | Forward

Daily Dive Sept.​ 2,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Digital trends for 2022 Discover what’s next in digital. Read the 2022 Digital Trends Report to learn about the digital trends shaping customer experience in 2022 and beyond.   Note from the editor Marketing Dive will not publish on Monday in recognition of Labor Day. We'll be back in your inbox with our regular coverage on Tuesday, Sept. 6. In the meantime, pause to reflect on how this year's marketing has shaped up so far with seven campaigns that transcended the turmoil of H1 2022. And as we head into fall, learn more about how back-to-school is testing marketers as shoppers place a laser focus on savings. If you can believe it, the holiday season is also quickly approaching. To help you prepare, journalists from Marketing Dive, Retail Dive, Supply Chain Dive and Payments Dive are joining forces for a virtual panel Oct. 6. From 2-4:30 p.m. ET. Learn about what to expect during the crucial holiday period in a series of insightful conversations. Think a colleague would enjoy receiving Marketing Dive's newsletter? Send them this link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Four Seasons brushes off old luxury tropes as part of brand relaunch A new campaign represents the marketer’s largest paid media effort to date and was inspired by real guest stories showcasing personalized stays. Procter & Gamble throws support behind Trade Desk’s Unified ID The CPG giant is the latest major ad world player to throw its weight behind the ad tech firm’s replacement for third-party cookies. Maybelline partners with Zynga for playable ad integration The branded mini-game requires players to pair together icons to reveal a shoppable mascara with a customer review. Snap outlines 3 strategic priorities amid plans to cut 20% of staff Mini-games, original shows and some hardware areas are getting axed as the Snapchat owner doubles down on proven products like AR. Read more news How Top Marketers Approach Programmatic Ads Leading marketing executives report that 50% or more of their campaign spend is allocated toward programmatic advertising. Learn more in this research report. Download Now From Our Library Playbook Data Collaboration is Essential for Personalized Marketing Custom content for Snowflake Webinar - on demand How to overcome data silos and unlock data-driven marketing Custom content for Snowflake Playbook 3 Insights Retailers Can Use To Meet Shoppers Where They’re Going Custom content for Waze Playbook Adopting AI Solutions to Improve The Customer Experience Custom content for Genesys Playbook The Marketer’s Guide to the Third Space Custom content for Waze View all resources What We’re Reading Restaurant Dive Starbucks names restaurant outsider as CEO Food Dive Gatorade debuts its first-ever caffeinated energy drink Fast Twitch Adweek Brands Risk Being Caught in the Crossfire of New EU Political Ad Regulations, Industry Bodies Warn The Wall Street Journal Twitter is Testing a Long-Awaited Edit Button Suggest a story we should read Upcoming Event 08 SEP Webinar | 3 p.m. ET How to Leverage Predictive Analytics to Survive a Recession Presented by studioID and Pecan Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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