Aug. 2 - Pure Leaf launches TikTok hotline for women | Tito’s promotes an empty can in blow to seltzers

Tito’s vodka spoofs hard seltzer craze by selling empty can; French’s slings mustard-flavored donuts in experiential push; Walmart boosts ad network with new partnerships; Nike hands media duties to PMG, IPG’s Initiative amid digital shift View online | Signup | Forward

Daily Dive Aug.​ 2,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Prepare for the 2022 Holiday Season The 2022 holiday shopping season may look better than the previous two, but there are some things retailers can do to make the most of it. Learn more.   Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet “Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work. Tito’s vodka spoofs hard seltzer craze by selling empty can Rather than enter a crowded market, the Tito’s in a Can novelty product lets consumers make canned cocktails with the brand’s “vodka-flavored vodka.” French’s slings mustard-flavored donuts in experiential push The well-known mustard brand brings a tangy twist to a beloved breakfast treat in honor of National Mustard Day. Walmart boosts ad network with new partnerships As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities. Nike hands media duties to PMG, IPG’s Initiative amid digital shift A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization. Read more news What You Need to Know About Data in Marketing The changing data privacy landscape has many implications for targeting, measurement and attribution. Explore the innovative ways marketers are engaging consumers while navigating privacy concerns in this Trendline. Access Now From Our Library Trendline How brands are harnessing influencer marketing Survey Report 3 Key Shifts That Will Shift the Future of Influencer Marketing Inmar Trendline Inside the changing data landscape in marketing Trendline How personalization shapes the retail industry Snowflake Playbook 3 Insights Retailers Can Use To Meet Shoppers Where They’re Going Waze View all resources What We’re Reading CNBC Pinterest climbs on user numbers and Elliott investment even as financials disappoint Bloomberg Uber Revenue Beats Estimates as Strong Ridership Defies Inflation TechCrunch Sheryl Sandberg officially stepped down as Meta COO on August 1, filing shows Adweek S4 Capital Names New Execs as Part of Financial Rebuild Suggest a story we should read Company Announcements Press releases from companies in your industry. Sway Group Launches Sway Proof, an Innovative Creator Content Review and Approval Workspace Press release from Sway Group Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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