The comedian known for his "scumbro" style stars in an effort that isn't tied to a specific collection, but aims to grow H&M's overall market share with men.
Young consumers can submit ideas for how to tackle society's most pressing issues for a chance to receive mentorship, funding and a trip to the chain's headquarters.
TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app's efforts to cater to deeper-pocketed advertisers at the NewFronts.
At its second NewFronts presentation, the company showed off a tool that lets advertisers insert their products into programming even after filming ends.
As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.
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