May 6 - Malibu's hyperreal, neon-drenched world | Metaverse understanding is still loading

Metaverse goes mainstream, but most consumers still don't understand it; Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match; TikTok's new premium ad unit aligns brands with top 4% of videos; Starbucks builds out 'third place' with foray into NFTs View online | Signup | Forward

Daily Dive May​ 6,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Campaign Monitor Connect and convert with SMS marketing Campaign Monitor just launched SMS marketing tools, making it easy to communicate with your customers in a personal, engaging way. Get a demo today!   Column Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world In a neon-drenched spot soundtracked by a modern pop classic, the Pernod Ricard brand looks to make the summer mindset permanent. Metaverse goes mainstream, but most consumers still don't understand it Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising. Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match The match highlights the career of John McEnroe as he plays against virtual versions of himself and finds joy in the journey. TikTok's new premium ad unit aligns brands with top 4% of videos TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts. Starbucks builds out 'third place' with foray into NFTs As a means to build a community around coffee, the chain will link the upcoming digital tokens to exclusive content and perks. Read more news BROUGHT TO YOU BY — Infillion Reach today's connected consumer on CTV Transform the living room experience with CTV ads built for human attention. Learn the trends, tactics and strategies to deliver impactful brand engagements that value consumers' time, attention and privacy. Download the playbook. From Our Library Webinar - on demand Retail in 2022: How to Integrate Retail Locations and eCommerce FedEx Playbook Discover 6 Ways to Improve Brand Consistency Today Canto Playbook Tying Together Retail’s Physical and Digital Worlds FedEx Webinar - on demand Every Impression Is a Brand Impression: Delivering Brand Excellence At Every Touchpoint Celtra Webinar - on demand Avoid Customer Disappointment: Getting Omnichannel Retail Right inriver View all resources What We're Reading Digiday The Rundown: TV networks, streamers concentrate on content categories on NewFronts Day 4 Ad Age Mother’s Day marketing complicated by Roe v. Wade and rising 'opt-out' movement AdWeek How Nielsen, Comscore and Samba TV Measured Up at NewFronts Suggest a story we should read Upcoming Events 10 MAY Webinar Leveraging Customer Spending Data to Spot Revenue Opportunities Presented by Cardlytics 12 MAY Webinar Key Trends Defining the State and Future of Local Retail Presented by Podium Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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