May 4 - Taco Bell seeks to solve global problems with Lil Nas X | Michelob Ultra pits John McEnroe against himself

Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match; Snapchat partners with Cameo to streamline brand-creator ad deals; How Coke and Pepsi's rivalry shaped marketing — and where it goes next; Accenture rebrands marketing services group to focus on unity View online | Signup | Forward

Daily Dive May​ 4,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Campaign Monitor Connect and convert with SMS marketing Campaign Monitor just launched SMS marketing tools, making it easy to communicate with your customers in a personal, engaging way. Get a demo today!   Taco Bell teams with Lil Nas X to help solve global challenges Young consumers can submit ideas for how to tackle society's most pressing issues for a chance to receive mentorship, funding and a trip to the chain's headquarters. Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match The match will air on ESPN and highlights the career of John McEnroe as he plays against virtual versions of himself and finds joy in the journey. Snapchat partners with Cameo to streamline brand-creator ad deals Mattress Firm, Molson Coors and Kraft have been beta testing the program letting them draw on over 45,000 personalities for custom video ads. Sponsored Content by Noogata 4 key trends shaping the future of retail Find out how CPGs and retailers are using technology to capitalize on the evolving landscape. Download whitepaper. Deep Dive How Coke and Pepsi's rivalry shaped marketing — and where it goes next As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition. Accenture rebrands marketing services group to focus on unity Almost all of the 40-plus agencies the division has acquired will operate under the Accenture Song banner as services expand into areas like the metaverse. Read more news BROUGHT TO YOU BY — Infillion Reach today's connected consumer on CTV Transform the living room experience with CTV ads built for human attention. Learn the trends, tactics and strategies to deliver impactful brand engagements that value consumers' time, attention and privacy. Download the playbook. From Our Library Trendline How marketers are leveraging connected TV Webinar - on demand Retail in 2022: How to Integrate Retail Locations and eCommerce FedEx Playbook Discover 6 Ways to Improve Brand Consistency Today Canto Playbook Tying Together Retail’s Physical and Digital Worlds FedEx Webinar - on demand Every Impression Is a Brand Impression: Delivering Brand Excellence At Every Touchpoint Celtra View all resources What We're Reading Digiday ‘The ad experiences that consumers find most annoying are also bad for the environment’: The business case for sustainable digital advertising AdWeek 23 Brands, Including Coca-Cola, PepsiCo, Britvic, Pledge to Improve Influencer Diversity and Pay Wall Street Journal Elon Musk Plans to Take Twitter Public a Few Years After Buyout Ad Age Cinco de Mayo Marketing—How Brands are Celebrating Suggest a story we should read Upcoming Events 05 MAY Webinar Avoid Customer Disappointment: Getting Omnichannel Retail Right Presented by inriver 05 MAY Webinar Key Reasons Your Retail Media Strategy Should Include Video Presented by InMobi 12 MAY Webinar Key Trends Defining the State and Future of Local Retail Presented by Podium Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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