May 3 - How Coke and Pepsi's rivalry shaped marketing | Amazon lures brands with new streaming tech

Amazon looks to lure brands with new streaming tech integrations; GroupM reorganizes agencies to create digital powerhouses; Benefit Cosmetics reinforces gaming link with 9-tournament series View online | Signup | Forward

Daily Dive May​ 3,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Campaign Monitor Connect and convert with SMS marketing Campaign Monitor just launched SMS marketing tools, making it easy to communicate with your customers in a personal, engaging way. Get a demo today!   Note from the editor Marketing Dive is excited to bring you the first in a four-part series of deep dives into how brand rivalries have shaped marketing and where they're headed next. Having a worthy rival has repeatedly pushed companies to innovate and enshrine themselves in the marketing pantheon while also providing a deeper significance around identity for those preferring, for example, Coke over Pepsi or Nike over Adidas. With legacy marketers displaying newfound strength following the upheaval of the past few years, fresh turf wars are emerging as brands vie for their spot on frontiers like the metaverse and creator economy. What's less clear is if the usual tit-for-tat will resonate in a society increasingly scarred by division. First in the series is a look into the long-running Coke vs. Pepsi rivalry and how its roots echo into the modern day. For the next several weeks, we'll highlight other iconic brand rivalries, so be sure to check back on Tuesdays and read them all. Peter Adams Reporter, Marketing Dive Twitter | Email Deep Dive How Coke and Pepsi's rivalry shaped marketing — and where it goes next As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition. Amazon looks to lure brands with new streaming tech integrations At its second NewFronts presentation, the company showed off a tool that lets advertisers insert their products into programming even after filming ends. GroupM reorganizes agencies to create digital powerhouses Moves by WPP's media investment group come as clients seek agencies that can better integrate creative, media and data with global scope. Sponsored Content by InfoSum Your ultimate guide to Data Clean Rooms in 2022 Maximize the performance of all marketing strategies with a Data Clean Room. Download your guide. Benefit Cosmetics reinforces gaming link with 9-tournament series A monthslong effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities. Read more news BROUGHT TO YOU BY — Infillion Reach today's connected consumer on CTV Transform the living room experience with CTV ads built for human attention. Learn the trends, tactics and strategies to deliver impactful brand engagements that value consumers' time, attention and privacy. Download the playbook. From Our Library Trendline How marketers are leveraging connected TV Webinar - on demand Retail in 2022: How to Integrate Retail Locations and eCommerce FedEx Playbook Discover 6 Ways to Improve Brand Consistency Today Canto Playbook Tying Together Retail’s Physical and Digital Worlds FedEx Webinar - on demand Every Impression Is a Brand Impression: Delivering Brand Excellence At Every Touchpoint Celtra View all resources What We're Reading Ad Age Spotify opening Roblox Island in effort to reach younger consumers TechCrunch Streaming ad spend grew 57% in 2021 reaching $15.2B, market to more than double from 2020 to 2022 Campaign NBCUniversal’s ad boss: ‘First-party data is not the exclusivity of social platforms anymore’ Suggest a story we should read Upcoming Events 05 MAY Webinar Avoid Customer Disappointment: Getting Omnichannel Retail Right Presented by inriver 05 MAY Webinar Key Reasons Your Retail Media Strategy Should Include Video Presented by InMobi Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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