Feb. 7 - Pringles pops open new brand slogan | Innovid acquires TVSquared

Innovid acquires TVSquared in quest to realize cross-platform measurement; Cameo matures beyond celebrity videos with NFT membership; Snapchat's AR shopping upgrade points to social commerce future; Lifewtr commissions NFTs, debuts TikTok for Black History Month View online | Signup | Forward

Daily Dive Feb.​ 7,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic The Top 12 CDP Use Cases for 2022 [eBook] Discover how companies are transforming their customer relationships and accelerating business growth. Check out these 12 real-world examples and get inspired for your digital transformation.   Pringles pops open refresh with new campaign The chip brand is the latest legacy CPG marketer to spruce itself up as a post-pandemic market starts to emerge. Innovid acquires TVSquared in quest to realize cross-platform measurement The $160 million deal follows intense troubles for Nielsen and continues a trend of consolidation in the CTV ad-tech space. Cameo matures beyond celebrity videos with NFT membership Cameo Pass will give customers access to limited-release art, events, celebrity Q&As and early tests of new app features. Sponsored Content by Marketing Dive's studioID How to harness B2C digital marketing trends in 2022 B2C marketing is changing fast with the transition to online business, more digital advertising channels and the rise of AI. Discover what these new trends mean and how to get ahead in this webinar. Snapchat's AR shopping upgrade points to social commerce future Tests of a new "catalog-powered" shopping lens generated $6 million in sales for Ulta Beauty and a 17-time lift in purchases among women for MAC Cosmetics. Lifewtr commissions NFTs, debuts TikTok for Black History Month The PepsiCo brand's expanded Black Art Rising initiative demonstrates its ongoing support of Black creativity in the art world. UPDATED Super Bowl LVI: Tracking every ad Amazon taps Scarlett Johansson and Colin Jost to promote Alexa, while Bud Light Next highlights an NFT play in its big game debut. Read more news Maximizing the Creative Output of Your Marketing Team To succeed in today’s over-saturated market, brands must maximize every consumer touchpoint. Learn how to create brand consistency that yields customer loyalty in this playbook. Download Now From Our Library Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook Fix Your Marketing Translation Needs One AI Assist at a Time Straker Translations Playbook How Retailers Can Fight Fraud and Delight Customers Pipl View all resources What We're Reading CNBC Peloton shares are soaring on potential takeover talks. But here's why a deal might not happen Digiday IAB Tech Lab unveils new working group to tackle evolving consent frameworks Bloomberg Meta Renews Warning to EU It Will Be Forced to Pull Facebook Suggest a story we should read Upcoming Event Retail in 2022: The Tactics and Trends Driving Success Feb. 8, 2022 - Feb. 8, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. BeatBox Beverages Launching Equity Crowdfunding Campaign, New Innovation Press release from BeatBox Beverages Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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