Feb. 1 - Frito-Lay remixes Salt-N-Pepa's 'Push It' | The path forward for fashion's sustainable future

The path forward for fashion's sustainable future may be affordability; Folgers tunes in classic rock to try to perk up brand; Accenture Interactive again bets on agency heavyweights to boost creative expertise; Bush's Beans enlists TikTok, Reels creators for Can Film Festival View online | Signup | Forward

Daily Dive Feb.​ 1,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Canva Design software for marketing teams Canva is easy and powerful graphic design software for marketing teams. Design anything, publish faster and always stay on brand. Sign up free today.   Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands Megan Thee Stallion and Charlie Puth feature on the remix, while Frito-Lay asks fans to embrace their spicy side and rate other brands' big game spots. Deep Dive The path forward for fashion's sustainable future may be affordability Sustainability sells, but how can retailers market around the trendy topic when eco-friendly products are often inaccessible to the average consumer? Folgers tunes in classic rock to try to perk up brand In addition to replacing a widely recognized jingle with Joan Jett's "Bad Reputation," the 170-year-old brand is also playing up its ties to New Orleans. Sponsored Content by Sailthru Profitable personalization: boosting audience engagement with zero- and first-party data Utilize zero- and first-party data to leverage audience engagement. Accenture Interactive again bets on agency heavyweights to boost creative expertise Nick Law, formerly of Apple and R/GA, will oversee design and creative tech, while former Droga5 global CEO Sarah Thompson was promoted to communications and content lead. Bush's Beans enlists TikTok, Reels creators for Can Film Festival The brand is tapping into interest around user-generated content with a livestreamed event that riffs on the Cannes Film Festival. Michelin gamifies teen driver safety with The Sims mobile app In-game billboards encourage players to check their tire pressure in exchange for a chance to win gaming-related prizes or a Twitch gift card. UPDATED Super Bowl LVI: Tracking every ad Nissan's spot features Eugene Levy and parodies action movies, while Gillette will return to the big game for the first time since 2006. Read more news Marketing Has a Language Problem: How AI Can Help Discover how marketers are expanding into new markets by using AI to overcome language barriers. Learn More From Our Library Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI Playbook How to Score Better Online Reviews for Your Banking Business Podium View all resources What We're Reading The Verge Wordle has been bought by The New York Times, will 'initially' remain free for everyone to play The Wall Street Journal FTC Warns Social Media Users About Targeted Advertising as Scams Abound Adweek Meta Begins Rolling Out 3D Avatars Across Facebook, Instagram, Messenger Suggest a story we should read Company Announcements Press releases from companies in your industry. Casted Launches Industry-First Features for Amplifying Written Content for Marketers Press release from Casted Channable Secures over $62M in Series B Funding Led by Partech Scaling E-commerce Marketing for Digital Marketers, Brands, and Online Retailers Press release from Channable Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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