Jan. 6 - P&G steps into the metaverse | TikTok heads to gyms, restaurants in OOH deal

TikTok brings viral videos to TVs in gyms, restaurants through OOH deal; User-created content — especially video — gains on traditional media consumption; Super Bowl LVI: Tracking every ad; Can livestream shopping in the US catch up to China's soaring growth? View online | Signup | Forward

Daily Dive Jan.​ 6,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Planning for future uncertainty requires advertisers to shift from a fixed mindset to one of growth. We've identified 3 pillars of effectiveness to navigate disruption. Learn more.   P&G takes first step into the metaverse with BeautySphere At CES, the CPG giant joined other marketers on the nascent virtual landscape with an experience tied to its purpose-driven efforts. TikTok brings viral videos to TVs in gyms, restaurants through OOH deal Partnering with the startup Atmosphere, the app is tapping into a streaming network that now reaches 20 million unique monthly visitors. User-created content — especially video — gains on traditional media consumption The creator economy's role in the media landscape is growing as teens report spending 56% of their viewing time streaming user-generated videos and other content. Sponsored Content by Straker The language of innovation: How AI is improving the translation experience for marketers Having a translation partner leverage AI to improve quality can make a real difference. UPDATED Super Bowl LVI: Tracking every ad Mars Wrigley is sitting it out, with no plans to advertise its M&M's, Snickers or Skittles brands that often appear in the company's big game spots. Can livestream shopping in the US catch up to China's soaring growth? As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences that bridge the gap with the real world. Read more news Featured Resources Sponsored Content by Postlight Need to convert strategy into software people love to use? [Learn] Get the handbook designed for busy leaders who need to make digital transformation happen today. [Get inspired] Postlight designs, builds, and ships beautiful, high-performance digital products for partners like VICE, Goldman Sachs, Mailchimp, Audubon, and the MTA. [Listen] The Postlight Podcast is an honest, no-BS conversation about tech, business, ethics, and culture. From Our Library Webinar - on demand How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Bloomberg Second Measure Webinar - on demand 5 Strategies to Satisfy Customer Expectations in 2022 Podium Trendline Latest marketing trends in consumer packaged goods Webinar - on demand Retail 2022: A Data-Driven Look at What to Expect Placer Labs Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI View all resources What We're Reading Futurism Facebook Hosted Three Huge Concerts in the Metaverse and They Seriously Flopped Adweek WarnerMedia Sets Comscore, iSpot.tv and VideoAmp for Its Measurement Alternative Ad Age Getting the metaverse right—can the lessons of social marketing guide brands? Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip