Jan. 5 - Frito-Lay, Rick Astley renounce New Year's deprivations | NBCUniversal unveils new data solution

NBCUniversal's new advertising platform streamlines first-party data across portfolio; Best Buy launches in-house media company; Can livestream shopping in the US catch up to China's soaring growth?; The road ahead: How legacy auto brands will level the EV playing field in 2022 View online | Signup | Forward

Daily Dive Jan.​ 5,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Planning for future uncertainty requires advertisers to shift from a fixed mindset to one of growth. We've identified 3 pillars of effectiveness to navigate disruption. Learn more.   Frito-Lay and Rick Astley renounce New Year's deprivations Focused on leaning into what brings joy, "New Year, New You" gives TikTok users an opportunity to duet on the singer's hit "Never Gonna Give You Up." NBCUniversal's new advertising platform streamlines first-party data across portfolio NBCUnified wields 150 million unique person-level identifiers drawn from company offerings spanning theme parks to the Peacock streamer. Best Buy launches in-house media company The electronics retailer seeks to turn 3 billion annual interactions into insights and opportunities for brands looking to reach consumers. Can livestream shopping in the US catch up to China's soaring growth? As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences that bridge the gap with the real world. Deep Dive The road ahead: How legacy auto brands will level the EV playing field in 2022 After setting the stage with lofty product announcements, carmakers will focus on value, range and brand heritage to close the gap with disrupters like Tesla. UPDATED Super Bowl LVI: Tracking every ad Intuit's QuickBooks will run its first branded Super Bowl commercial during February's game. Read more news Featured Resources Sponsored Content by Postlight Need to convert strategy into software people love to use? [Learn] Get the handbook designed for busy leaders who need to make digital transformation happen today. [Get inspired] Postlight designs, builds, and ships beautiful, high-performance digital products for partners like VICE, Goldman Sachs, Mailchimp, Audubon, and the MTA. [Listen] The Postlight Podcast is an honest, no-BS conversation about tech, business, ethics, and culture. From Our Library Webinar - on demand 5 Strategies to Satisfy Customer Expectations in 2022 Podium Trendline Latest marketing trends in consumer packaged goods Webinar - on demand Retail 2022: A Data-Driven Look at What to Expect Placer Labs Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI View all resources What We're Reading Ad Age How Marriott is looking at the metaverse as a marketing tool The Wall Street Journal Bloomberg Media CEO Justin Smith Steps Down to Found News Startup Digiday ‘The real issue here is around publisher trust’: Advertisers on alert as cookie consent concerns rise Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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