Jan. 3 - In case you missed it: 2021 Marketing Dive stories worth revisiting

How Yum Brands generates sales, cultural impact with a three-pronged marketing framework; 5 campaigns that leveled up mobile tech in 2021; Martin Sorrell on how S4 Capital is disrupting the legacy agency model; Wendy's CMO on Twitter snark, 'Rick and Morty' and building a $1B breakfast business View online | Signup | Forward

Daily Dive Jan.​ 3,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Planning for future uncertainty requires advertisers to shift from a fixed mindset to one of growth. We've identified 3 pillars of effectiveness to navigate disruption. Learn more.   Note from the editor Welcome to 2022. To start the year, Marketing Dive has selected for today's newsletter a handful of stories from 2021 that we think are worth resurfacing. Along with coverage of the best campaigns of the last year, revisit (or read for the first time) our interviews with marketing leaders like S4 Capital's Martin Sorrell and Wendy's CMO Carl Loredo. We've also included a look at what's ahead for agencies in 2022, and our Super Bowl LVI ad tracker. We are excited to return from the holidays refreshed and with our eyes trained on the marketing landscape, whatever the year may bring. As always, thanks for reading. Chris Kelly Reporter, Marketing Dive Email Deep Dive 9 campaigns that struck a chord in 2021 Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers. How Yum Brands generates sales, cultural impact with a three-pronged marketing framework Former CEO Greg Creed and CMO Ken Muench went deep with Marketing Dive on an R.E.D. strategy — also the subject of their new book — that has turned brands like Taco Bell into category trendsetters. 5 campaigns that leveled up mobile tech in 2021 With interest in the metaverse growing, brands from Reebok to Reese's Puffs ventured into virtual worlds. Martin Sorrell on how S4 Capital is disrupting the legacy agency model Three years into his post-WPP venture, the ad world titan explains why his company is prepared for a digital-only future and how it's addressing pandemic challenges. Q&A Wendy's CMO on Twitter snark, 'Rick and Morty' and building a $1B breakfast business Carl Loredo, the chain's marketing chief since 2019, said his overall vision is unchanged by the pandemic, while tactics are evolving to meet tech needs. Institutionalizing change: What's ahead for agencies in 2022 Forrester predicts agencies will embrace changes forced by the pandemic and try to innovate on fronts like staffing, digital media and the metaverse. UPDATED Super Bowl LVI: Tracking every ad Squarespace returns for its eighth year following 2021's spot that celebrated people's side hustles and featured a remix of Dolly Parton's workplace anthem, "9 to 5." Domino's resurrects '80s brand icon the Noid to spotlight autonomous delivery Still dedicated to thwarting the chain's speedy operations, the infamous mascot returned with TV ads, a mobile game tie-in, limited merch and more. Cadillac's CMO on shifting brand strategy to address supply chain, cookie challenges Melissa Grady said holiday ads would focus more on brand-building for the Lyriq, Cadillac's first EV, versus typical deals-oriented messaging. UPDATED P&G's Pritchard calls out Sisyphean challenges around improving measurement Amid a flurry of controversy surrounding firms like Nielsen, the CPG executive outlined his hopes for a cross-industry solution.  Read more news Featured Resources Sponsored Content by Postlight Need to convert strategy into software people love to use? [Learn] Get the handbook designed for busy leaders who need to make digital transformation happen today. [Get inspired] Postlight designs, builds, and ships beautiful, high-performance digital products for partners like VICE, Goldman Sachs, Mailchimp, Audubon, and the MTA. [Listen] The Postlight Podcast is an honest, no-BS conversation about tech, business, ethics, and culture. From Our Library Trendline Latest marketing trends in consumer packaged goods Webinar - on demand Retail 2022: A Data-Driven Look at What to Expect Placer Labs Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI View all resources Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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