Dec. 6 - Ad market's blowout year | Amazon's holiday window showcases Alexa

Amazon's holiday window showcases Alexa-enabled experiences; 'Consumers crave experiences': How AR has evolved beyond mere try-ons; Afterpay taps Furby to dish out holiday gift ideas on TikTok; Campaign Trail: Laura Geller turns tables on classic holiday ads to address ageism View online | Signup | Forward

Daily Dive Dec.​ 6,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — DataRobot AI in Retail Marketing Introduce AI to level-up customer engagement and marketing spend beyond traditional BI. Get the eBook.   Ad market's growth exceeds broader economic recovery, fueled by digital While digital's strengths have been apparent, three new forecasts express surprise at just how strong spending has been — a promising sign for 2022. Amazon's holiday window showcases Alexa-enabled experiences The century-old tradition of holiday window displays gets an update via smart technology as shoppers return to stores.  'Consumers crave experiences': How AR has evolved beyond mere try-ons Dynamic activations are increasingly vital during the pandemic as people connect with brands on mobile — and they're likely key to future metaverse environments. Sponsored Content by AppsFlyer Stay 1 step ahead of evolving fraud tactics. Mobile ad fraud is a multi-billion-dollar problem – don't let it become your problem! Get the ad fraud guide now. Afterpay taps Furby to dish out holiday gift ideas on TikTok The effort blends late-'90s nostalgia with social commerce to help shoppers struggling to buy for "impossible" people. Column Campaign Trail: Laura Geller turns tables on classic holiday ads to address ageism Former supermodel Paulina Porizkova — known for her candid talks online about age discrimination — appears in scenes crafted by the cosmetics brand to debunk the notion that beauty is tied to youth. Read more news BROUGHT TO YOU BY — Analytic Partners How can marketers achieve 25-75% more in ROI gains? The latest ROI Genome™ Intelligence Report, The Advertising Evolution, breaks down what marketing leaders need to know to sort through the noise of misleading performance metrics and distinguish trends from truths for real impact. Download now. From Our Library Webinar - on demand How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Bloomberg Second Measure Playbook Five Ways Call Tracking Data Can Align Sales & Marketing CallTrackingMetrics Trendline Digital personalization marking the grocery industry Chicory Trendline Latest marketing trends in consumer packaged goods View all resources What We're Reading Restaurant Dive Jack in the Box to buy Del Taco for $575M Ad Age Chicken sandwich wars—the spiciest marketing of 2021 The Drum Top marketing talent requires ‘salary-plus.’ Here’s what they are asking for Digiday Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that Suggest a story we should read Upcoming Events The Role of Language Services in Speeding Marketing Innovation Dec. 7, 2021 - Dec. 7, 2021 | Webinar 4pm ET The Evolution of the ESP: What's Next for 2022? Dec. 9, 2021 - Dec. 9, 2021 | Webinar 11 am ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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