Dec. 10 - Denny's enters 'The Matrix' | Brand values gain influence over ad buying

81% of marketers see brand values gain influence over ad buying, study finds; Facebook debuts suite of fresh tools to woo creators; CMOs must step away from the shiny objects View online | Signup | Forward

Daily Dive Dec.​ 10,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — DataRobot AI in Retail Marketing Introduce AI to level-up customer engagement and marketing spend beyond traditional BI. Get the eBook.   Denny's enters 'The Matrix' and serves up free mobile delivery As part of a promotion for the upcoming film "The Matrix Resurrections," the restaurant chain is delivering deals as "glitches" via digital wallets. 81% of marketers see brand values gain influence over ad buying, study finds Companies put a larger premium on causes like anti-racism in their media partnerships, but still come under fire for choosy brand safety practices. Facebook debuts suite of fresh tools to woo creators A new professional mode and upgraded livestreaming features arrive as the Meta-owned social network places a greater emphasis on creators. Sponsored Content by Cvent 5 ways to take your webinars from boring to buzz-worthy Do your webinars stand out in the sea of online events? Learn how to capture and hold attention with these tips from Cvent. Opinion CMOs must step away from the shiny objects To solve the CMO tenure problem, marketers must stop blaming the CEO, start thinking about new frameworks and revisit the fundamentals, Boathouse's John Connors writes. Read more news BROUGHT TO YOU BY — Analytic Partners How can marketers achieve 25-75% more in ROI gains? The latest ROI Genome™ Intelligence Report, The Advertising Evolution, breaks down what marketing leaders need to know to sort through the noise of misleading performance metrics and distinguish trends from truths for real impact. Download now. From Our Library Playbook Five Ways Call Tracking Data Can Align Sales & Marketing CallTrackingMetrics Webinar - on demand The Role of Language Services in Speeding Marketing Innovation Straker Translations Trendline Digital personalization marking the grocery industry Chicory Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Trendline Everything you need to know about marketing strategies in banking View all resources What We're Reading Ad Age TikTok returns to CES—joining other in-person digital marketers Bloomberg Quint U.S. Won’t Push Companies to Pull Out of Olympics, Raimondo Says Fortune Snoop Dogg is developing a Snoopverse, and someone just bought a property in his virtual world for almost $500,000 Insider Lululemon spent $500 million on high-tech fitness startup Mirror but the deal is losing its shine, analysts say Suggest a story we should read Upcoming Event Retail 2022: A Data-Driven Look at What to Expect Dec. 14, 2021 - Dec. 14, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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