How Marketers Need to Adjust B2B Strategies

From in-person to virtual and hybrid events that offer the best of both worlds, savvy marketers can strategically optimize their event channel to capitalize on the activities that best achieve their business goals.

	How Marketers Need to Adjust B2B Strategies The expansion of events to include virtual, in-person and hybrid formats introduces innovative ways to engage across the customer journey. To effectively connect with today's B2B buyer, marketers must be aware of the buyer's evolving preferences, know what resources to offer and when, and understand how best to engage with them. In this on-demand webinar, industry experts discuss: Today's B2B buyer and how are they different from those in the past How to use events to accelerate your sales funnel How event technology can help you keep up with changing demands (increased engagement, execute a variety of event formats, etc.) Watch Now Want to reach 84,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com. About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037

For a $5 gift card, take this brief survey on achieving brand consistency across your business.

	Achieving Collateral Consistency in 2021 When it comes to marketing, uniformity is key to a brand's success. Establishing creative guidelines to uphold brand consistency across materials is critical in maintaining a distinct voice in the marketplace. Marketing Dive's studioID invites you to take this brief survey to assess how your brand measures up and identify key challenges in branding.  Share your insights for a $5 gift card! Take the survey → About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037 Want to reach 70,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.