Dec. 22 - Under Armour's 'wearable' NFTs honor Steph Curry | Warner Bros. puts 'Matrix' tweets on DOOH billboards

Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign; PepsiCo's in-house content studio head on preserving brand trust as demand soars; McDonald's sells AI tech firm Dynamic Yield to Mastercard; Super Bowl LVI: Tracking every ad View online | Signup | Forward

Daily Dive Dec.​ 22,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Cvent It's time to reimagine your webinars Learn to elevate your virtual events from simple slides to can't-miss productions with the tools and tactics found in Cvent's eBook, Next Level Webinars.   Under Armour's 'wearable' NFTs honor Steph Curry shattering 3-point record A collection dedicated to the NBA star and brand ambassador integrates across multiple platforms, including VR space Decentraland. Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign By bringing local tweets to digital billboards in real time, Warner Bros. hopes to engage fans around the excitement for the first "Matrix" film in nearly 20 years. Q&A PepsiCo's in-house content studio head on preserving brand trust as demand soars Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening. Sponsored Content by Sailthru The new non-negotiables for reader monetization in 2022 and beyond Following two years of uncertainty in everything from public health to politics to the economy, consumers are craving trust and transparency. McDonald's sells AI tech firm Dynamic Yield to Mastercard Franchisees complained Dynamic Yield hadn't delivered the sales boosts they expected at the drive-thru. The deal reflects McDonald's pivot toward outsourcing its technology. UPDATED Super Bowl LVI: Tracking every ad Crypto.com continues its marketing spree with its big game debut, while Anheuser-Busch and Toyota plan to return to February's contest. Read more news BROUGHT TO YOU BY — MediaValet Start 2022 with a Strong Brand Foundation Here's what you can do right now to operationalise and scale your brand in the new year. Get my Ebook. From Our Library Playbook What Retailers Are Taking Away From the 2021 Holiday Season Waze Webinar - on demand 5 Strategies to Satisfy Customer Expectations in 2022 Podium Trendline Latest marketing trends in consumer packaged goods Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI Playbook Retail Pricing is Broken: Your Go-to Guide to Succeed in 2022 DemandTec by Acoustic View all resources What We're Reading Variety CES 2022: T-Mobile, Amazon, iHeartRadio and Others Cancel Plans Over COVID Surge 9to5Mac Apple advertising VP Nick Law leaving the company after two years MediaPost IPG Mediabrands' Magna, Disney Join Nielsen One Alphaby Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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