Dec. 21 - AT&T sells Xandr to Microsoft, ending programmatic bid | Tracking every Super Bowl spot

Super Bowl LVI: Tracking every ad; LeBron James reps a second PepsiCo brand with Ruffles effort; Social commerce to drive influencer marketing evolution in 2022; UTA buys MediaLink as marketing, entertainment convergence persists View online | Signup | Forward

Daily Dive Dec.​ 21,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Cvent It's time to reimagine your webinars Learn to elevate your virtual events from simple slides to can't-miss productions with the tools and tactics found in Cvent's eBook, Next Level Webinars.   AT&T sells Xandr to Microsoft, ending ill-fated bid to dethrone digital duopoly The news positions Microsoft as a potentially formidable digital player at a time when marketers are grappling with the impending death of cookies. Super Bowl LVI: Tracking every ad WeatherTech — back for its ninth consecutive year — is the latest brand to announce its return to February's big game. LeBron James reps a second PepsiCo brand with Ruffles effort In his latest PepsiCo campaign since making the jump from long-time partner Coca-Cola, the NBA superstar highlights a Frito-Lay snack staple. Sponsored Content by Marketing Dive's studioID Why leading brands turn to creative automation Creative automation and modular design systems are the building blocks to brand consistency, even cutting overall production time in half. Learn more in this new playbook. Social commerce to drive influencer marketing evolution in 2022 Previously geared toward building awareness, social influencers may begin to play a bigger role in brands' e-commerce strategies as new tools crop up. UTA buys MediaLink as marketing, entertainment convergence persists By acquiring a strategic advisory firm whose focus includes marketing transformation, the talent agency also beefs up its own entertainment marketing consultancy. Jif, Gap highlighted in TikTok's review of 2021 The year-end review can help marketers understand what resonates with users and potentially attract more activity on the app as they prepare 2022 plans. Read more news BROUGHT TO YOU BY — MediaValet Start 2022 with a Strong Brand Foundation Here's what you can do right now to operationalise and scale your brand in the new year. Get my Ebook. From Our Library Webinar - on demand 5 Strategies to Satisfy Customer Expectations in 2022 Podium Playbook Five Ways Call Tracking Data Can Align Sales & Marketing CallTrackingMetrics Trendline Latest marketing trends in consumer packaged goods Webinar - on demand Retail 2022: A Data-Driven Look at What to Expect Placer Labs Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI View all resources What We're Reading Adweek CES Plans to Push Forward With an In-Person Conference Despite Omicron Concerns Ad Age Adidas NFT release is latest example of hurdles with virtual tokens The New York Times Retailers Find TikTok a ‘Sunny Place’ for Advertising Axios Exclusive: Taboola teams with Microsoft to launch audience network Business Insider Instagram is working on bringing NFTs to a wider audience, as its parent Meta goes all-in on the metaverse Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip