Weekender: General Mills names chief brand and disruptive growth officer after sunsetting CMO role

Signup | Forward Weekender Dec.​ 18,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Download Nielsen's Media Planning Report to learn how to leverage continuous and connected planning to ensure efficient and effective business growth. Download Now   General Mills names chief brand and disruptive growth officer after sunsetting CMO role A change in marketing leadership speaks to a desire to more closely wed brand-building with innovation as the pandemic resets expectations. Column Campaign Trail: Tinder embraces users' quirks in first work from new AOR Avoiding the typical lovey-dovey predictability of online dating ads, "You're Not for Everyone" wraps up a year of change for Tinder. Peloton pulls buzzy 'He's Alive' ad following sexual assault allegations against star The ad, which responded to a twist on the "Sex and the City" revival, disappeared online after a Hollywood Reporter article detailed allegations against Mr. Big actor Chris Noth. Sponsored Content by Cvent Post event activation: the Cvent team's guide to success Post-event activation of leads can be a challenge. Get a behind the scenes look at how the team at Cvent does this for their marquee event, Cvent CONNECT. Heinz, Activision help gamers take a snack break Working with Gut Agency, Heinz mapped out hidden spots where gamers can take a break to eat and drink while playing multiplayer games like Call of Duty. Old Spice, Netflix immerse 'The Witcher' fans in stink of show's dark fantasy universe A partnership for season two features deliberately bad-smelling deodorants and the CPG category's first custom promoted Reddit chatbot. Nike acquires studio known for digital sneaker drops in latest metaverse bet A collection RTFKT produced earlier this year appeared to take inspiration from the Air Force One and sold out within seven minutes. Walmart teams with TalkShopLive as social commerce ramp up continues Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce. Featured Resources Sponsored Content by MediaValet Level-up your marketing workflow for the new year [Tutorial] 5 steps to workflow mastery in 2022 [Webinar] Scaling production for marketing teams [Blog] The perfect combo to complete your workflow From Our Library Webinar - on demand 5 Strategies to Satisfy Customer Expectations in 2022 Podium Playbook How Retailers Can Leverage Events to Drive Loyalty and Sales Eventbrite Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI View all resources Best of What We're Reading The Wall Street Journal Kellogg, Union Reach New Tentative Agreement Politico Silicon Valley’s voice in Washington dissolves MediaPost FTC: OpenX Collected Personal Info From Kids, Location Data From Opted-Out Users CNBC Reddit files to go public Sports Illustrated Nike Officially Signs First Collegiate Star to NIL Deal The Wall Street Journal United Talent Agency Acquires MediaLink for $125 Million Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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