Dec. 9 - Coke spotlights BIPOC creators with TikTok debut | Pepsi breaks NFT cost barrier

Pepsi breaks cost barrier to NFTs with collection celebrating music history; Confusion holds marketers back from making student-athlete deals, survey finds; CMOs must step away from the shiny objects; Can in-house agencies sustain their productivity boom? View online | Signup | Forward

Daily Dive Dec.​ 9,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — DataRobot AI in Retail Marketing Introduce AI to level-up customer engagement and marketing spend beyond traditional BI. Get the eBook.   Coca-Cola spotlights BIPOC creators with TikTok debut Teaming with singer Khalid and dancer Jalaiah Harmon, the beverage giant is using a "bottoms-up approach" to highlight what young consumers say is cool. Pepsi breaks cost barrier to NFTs with collection celebrating music history Pepsi Mic Drop features 1,893 pieces that can be minted for free barring a "gas" fee, a potential response to rivals like Coke fetching high prices for NFTs. Confusion holds marketers back from making student-athlete deals, survey finds Interest in teaming with student-athletes is up now that they can monetize their name and image through endorsements, but brands are unsure of how to start. Sponsored Content by Zappar 6 ways AR can level up your marketing strategy in 2022 Taking your marketing strategy to the next level with Augmented Reality — find out how. Opinion CMOs must step away from the shiny objects To solve the CMO tenure problem, marketers must stop blaming the CEO, start thinking about new frameworks and revisit the fundamentals, Boathouse's John Connors writes. Can in-house agencies sustain their productivity boom? Even as project volumes jumped for half of in-house teams due to the pandemic's premium on digital, hybrid collaboration still faces challenges. Read more news BROUGHT TO YOU BY — Analytic Partners How can marketers achieve 25-75% more in ROI gains? The latest ROI Genome™ Intelligence Report, The Advertising Evolution, breaks down what marketing leaders need to know to sort through the noise of misleading performance metrics and distinguish trends from truths for real impact. Download now. From Our Library Playbook Five Ways Call Tracking Data Can Align Sales & Marketing CallTrackingMetrics Webinar - on demand The Role of Language Services in Speeding Marketing Innovation Straker Translations Trendline Digital personalization marking the grocery industry Chicory Trendline Latest marketing trends in consumer packaged goods Trendline Everything you need to know about marketing strategies in banking View all resources What We're Reading The Wall Street Journal Rakuten, Other Advertisers Plan Optimistic Tone for Super Bowl Ads Variety Roku, Google Reach Long-Term Deal for YouTube and YouTube TV Ad Age TV consortium OpenAP debuts cross-platform measurement product amid ratings upheaval Insider Amazon is 'unlawfully deceiving millions of consumers' by failing to disclose ads in search results, labor unions claim in new FTC complaint Suggest a story we should read Upcoming Event Retail 2022: A Data-Driven Look at What to Expect Dec. 14, 2021 - Dec. 14, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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