Weekender: 9 campaigns that struck a chord in 2021

Signup | Forward Weekender Dec.​ 11,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — DataRobot AI in Retail Marketing Introduce AI to level-up customer engagement and marketing spend beyond traditional BI. Get the eBook.   Deep Dive 9 campaigns that struck a chord in 2021 Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers. Marriott reveals NFTs as brand readies extended stay in metaverse The digital art tokens are early travel-related examples of NFTs and arrive as Marriott plans to expand its presence in the metaverse in 2022. Kraft Heinz, Jack in the Box, Aviation bottle '80s nostalgia for retro sitcom special Jimmy Kimmel's creative lab teamed with Ryan Reynolds' Maximum Effort to produce ads that riffed on shoulder pads and "This Is Your Brain on Drugs." Sponsored Content by Cvent 5 ways to take your webinars from boring to buzz-worthy Do your webinars stand out in the sea of online events? Learn how to capture and hold attention with these tips from Cvent. KFC amps up scented holiday log return with cabin getaway Back for a third year, the gag gift now includes an experiential component featuring gourmet meals at a secluded luxury abode themed around the chain. Pepsi breaks cost barrier to NFTs with collection celebrating music history Pepsi Mic Drop features 1,893 pieces that can be minted for free barring a "gas" fee, a potential response to rivals like Coke fetching high prices for NFTs. Mtn Dew seeks park ranger to oversee outdoor enthusiast 'playground' As part of a focus on outdoor activities, the PepsiCo brand will support the local community around a recreation area in the beverage's home state. BROUGHT TO YOU BY — Analytic Partners How can marketers achieve 25-75% more in ROI gains? The latest ROI Genome™ Intelligence Report, The Advertising Evolution, breaks down what marketing leaders need to know to sort through the noise of misleading performance metrics and distinguish trends from truths for real impact. Download now. From Our Library Playbook Five Ways Call Tracking Data Can Align Sales & Marketing CallTrackingMetrics Webinar - on demand The Role of Language Services in Speeding Marketing Innovation Straker Translations Trendline Digital personalization marking the grocery industry Chicory Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Trendline Everything you need to know about marketing strategies in banking View all resources Best of What We're Reading Ad Age TikTok returns to CES—joining other in-person digital marketers Bloomberg Quint U.S. Won’t Push Companies to Pull Out of Olympics, Raimondo Says Fortune Snoop Dogg is developing a Snoopverse, and someone just bought a property in his virtual world for almost $500,000 Insider Lululemon spent $500 million on high-tech fitness startup Mirror but the deal is losing its shine, analysts say The Wall Street Journal Rakuten, Other Advertisers Plan Optimistic Tone for Super Bowl Ads Variety Roku, Google Reach Long-Term Deal for YouTube and YouTube TV Suggest a story we should read Upcoming Event Retail 2022: A Data-Driven Look at What to Expect Dec. 14, 2021 - Dec. 14, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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