Dec. 23 - Walmart tops retailers on paid social share of voice | Triller goes public with SeaChange merger

Triller merges with SeaChange to extend reach into OTT media; IAB opens general membership to agencies, broadening tent amid digital upheaval; PepsiCo's in-house content studio head on preserving brand trust as demand soars; Super Bowl LVI: Tracking every ad View online | Signup | Forward

Daily Dive Dec.​ 23,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Cvent It's time to reimagine your webinars Learn to elevate your virtual events from simple slides to can't-miss productions with the tools and tactics found in Cvent's eBook, Next Level Webinars.   Note from the editor Marketing Dive will not publish its regular newsletter over the holidays. However, we've prepared two special packages focused on the top trends and news of 2021 — keep an eye on your inbox ahead of the new year. Be sure to also catch up on our recent looks into how PepsiCo's in-house content studio preserves brand trust as demand soars and the role social influencers may play in brands' e-commerce strategies. Additionally, our Super Bowl tracker has returned to keep you up to date on all of the brand moves leading up to the big game. We'll run a newsletter covering stories you might have missed on Monday, Jan. 3, and will return to business as usual on Tuesday, Jan. 4. We're excited for what's coming down the pike in 2022. In the meantime, have a safe and happy holiday, and as always, thanks for reading. Chris Kelly Reporter, Marketing Dive Email Retailers tailor holiday paid social to Gen Z, with YouTube grabbing biggest spend The findings show Gen Z wields growing purchasing power and is more comfortable buying through apps like YouTube and Instagram as social commerce booms. Triller merges with SeaChange to extend reach into OTT media Set to close in Q1, the deal takes the social media platform public and positions it to build a TikTok competitor. IAB opens general membership to agencies, broadening tent amid digital upheaval Intended to provide the segment an equal seat at the table, the move arrives as agencies ride a strong ad market rebound. Sponsored Content by Sailthru The new non-negotiables for reader monetization in 2022 and beyond Following two years of uncertainty in everything from public health to politics to the economy, consumers are craving trust and transparency. Q&A PepsiCo's in-house content studio head on preserving brand trust as demand soars Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening. UPDATED Super Bowl LVI: Tracking every ad Squarespace returns for its eighth year following 2021's spot that celebrated people's side hustles and featured a remix of Dolly Parton's workplace anthem, "9 to 5." Read more news BROUGHT TO YOU BY — MediaValet Start 2022 with a Strong Brand Foundation Here's what you can do right now to operationalise and scale your brand in the new year. Get my Ebook. From Our Library Playbook What Retailers Are Taking Away From the 2021 Holiday Season Waze Trendline Latest marketing trends in consumer packaged goods Webinar - on demand Retail 2022: A Data-Driven Look at What to Expect Placer Labs Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Retail Pricing is Broken: Your Go-to Guide to Succeed in 2022 DemandTec by Acoustic View all resources What We're Reading TechCrunch As exhibitors mull attendance amid omicron, CES organizers stand firm The Verge Zombie brand RadioShack is launching a crypto market for 'the older generation' Ad Age Nielsen reveals error in out-of-home TV ratings Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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