Dec. 16 - Old Spice, Netflix team for 'The Witcher' deodorant | Target's pitch competition for Black-owned startups

Target co-creates pitch competition for Black-owned startups with Revolt; How FuboTV is working to solve advertiser identity issues; These 10 DTC darlings helped pave the way for digitally native brands. Where are they now? View online | Signup | Forward

Daily Dive Dec.​ 16,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Download Nielsen's Media Planning Report to learn how to leverage continuous and connected planning to ensure efficient and effective business growth. Download Now   Old Spice, Netflix immerse 'The Witcher' fans in stink of show's dark fantasy universe A partnership for season two features deliberately bad-smelling deodorants and the CPG category's first custom promoted Reddit chatbot. Target co-creates pitch competition for Black-owned startups with Revolt "Bet on Black" showcases 12 Black entrepreneurs and will premiere on the multimedia platform founded by Sean "Diddy" Combs. How FuboTV is working to solve advertiser identity issues The CTV platform has shored up its offering through a partnership with Dentsu and by acquiring an AI company. Sponsored Content by AWS Marketplace Digital customer experience: Solution in focus – Segment Join us to learn how AWS Marketplace and Segment's customer data infrastructure helps businesses put customers first. The platform offers a complete toolkit to standardize data collection, unify user records and route customer data into any system where it's needed. These 10 DTC darlings helped pave the way for digitally native brands. Where are they now? While several brands have experienced success through acquisitions, public listings or investments from larger retailers, others haven't been as fortunate. Read more news Featured Resources Sponsored Content by MediaValet Level-up your marketing workflow for the new year [Tutorial] 5 steps to workflow mastery in 2022 [Webinar] Scaling production for marketing teams [Blog] The perfect combo to complete your workflow From Our Library Webinar - on demand 5 Strategies to Satisfy Customer Expectations in 2022 Podium Playbook How Retailers Can Leverage Events to Drive Loyalty and Sales Eventbrite Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI View all resources What We're Reading CNBC Reddit files to go public Sports Illustrated Nike Officially Signs First Collegiate Star to NIL Deal The Wall Street Journal United Talent Agency Acquires MediaLink for $125 Million Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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