Dec. 13 - Peloton spins 'And Just Like That' twist into ad | Bombay Sapphire's NYC holiday windows

Bombay Sapphire holiday windows bolster downtown NY; 5 campaigns that leveled up mobile tech in 2021; Is your loyalty ecosystem out of whack? View online | Signup | Forward

Daily Dive Dec.​ 13,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Download Nielsen's Media Planning Report to learn how to leverage continuous and connected planning to ensure efficient and effective business growth. Download Now   Peloton spins 'And Just Like That' twist into ad drawing 3M views A shocking character death on the "Sex in the City" revival is closely tied to the brand, but an agile response could turn the product-placement fiasco into a marketing win. Bombay Sapphire holiday windows bolster downtown NY To drive foot traffic to local businesses, the brand worked with creatives on window displays, packaging and cocktails celebrating the area. 5 campaigns that leveled up mobile tech in 2021 With interest in the metaverse growing, brands from Reebok to Reese's Puffs ventured into virtual worlds this year. Sponsored Content by Cvent Post event activation: the Cvent team's guide to success Post-event activation of leads can be a challenge. Get a behind the scenes look at how the team at Cvent does this for their marquee event, Cvent CONNECT. Opinion Is your loyalty ecosystem out of whack? Evaluating your loyalty program is vital to ensure you're not limiting your brand's bottom line and diminishing its opportunities, writes Dan Jurek of The Lacek Group. Read more news Featured Resources Sponsored Content by MediaValet Level-up your marketing workflow for the new year [Tutorial] 5 steps to workflow mastery in 2022 [Webinar] Scaling production for marketing teams [Blog] The perfect combo to complete your workflow From Our Library Playbook How Marketers Can Earn Gen Z's Attention in an Omnichannel World Student Beans Playbook How to Make Competitor Analysis an Integral Part of Your SEO Toolkit Semrush Playbook How Retailers Can Leverage Events to Drive Loyalty and Sales Eventbrite Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra View all resources What We're Reading Ad Age Carolyn Everson leaves Instacart over 'mismatched priorities' Rolling Stone Anheuser-Busch Discontinues Travis Scott’s Cacti Hard Seltzer Line The Drum People trust ads that talk about values, not products, finds Nielsen Digiday How Duolingo is using its 'unhinged content' with Duo the Owl to make people laugh on TikTok Suggest a story we should read Upcoming Events Retail 2022: A Data-Driven Look at What to Expect Dec. 14, 2021 - Dec. 14, 2021 | Webinar 2pm ET 5 Strategies to Satisfy Customer Expectations in 2022 Dec. 15, 2021 - Dec. 15, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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