Dec. 14 - Nike buys studio specializing in metaverse | L'Oréal notes NFTs' lack of female representation

L'Oréal calls out lack of female representation in NFT space; Walmart teams with TalkShopLive as social commerce ramp up continues; 5 campaigns that leveled up mobile tech in 2021; Is your loyalty ecosystem out of whack? View online | Signup | Forward

Daily Dive Dec.​ 14,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Download Nielsen's Media Planning Report to learn how to leverage continuous and connected planning to ensure efficient and effective business growth. Download Now   Nike acquires studio known for digital sneaker drops in latest metaverse bet A collection RTFKT produced earlier this year appeared to take inspiration from the Air Force One and sold out within seven minutes. L'Oréal calls out lack of female representation in NFT space With women representing just 16% of NFT artists, the growing digital collectibles space may be poised to repeat past mistakes in gender parity. Walmart teams with TalkShopLive as social commerce ramp up continues Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce. Sponsored Content by AppsFlyer Stay 1 step ahead of evolving fraud tactics. Mobile ad fraud is a multi-billion-dollar problem – don't let it become your problem! Get the ad fraud guide now. 5 campaigns that leveled up mobile tech in 2021 With interest in the metaverse growing, brands from Reebok to Reese's Puffs ventured into virtual worlds this year. Opinion Is your loyalty ecosystem out of whack? Evaluating your loyalty program is vital to ensure you're not limiting your brand's bottom line and diminishing its opportunities, writes Dan Jurek of The Lacek Group. Read more news Featured Resources Sponsored Content by MediaValet Level-up your marketing workflow for the new year [Tutorial] 5 steps to workflow mastery in 2022 [Webinar] Scaling production for marketing teams [Blog] The perfect combo to complete your workflow From Our Library Playbook How Marketers Can Earn Gen Z's Attention in an Omnichannel World Student Beans Playbook How to Make Competitor Analysis an Integral Part of Your SEO Toolkit Semrush Playbook How Retailers Can Leverage Events to Drive Loyalty and Sales Eventbrite Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra View all resources What We're Reading Variety Vox Media Announces Deal to Acquire Group Nine Adweek Samsung Ads Partners with Data Platforms to Bring more Marketer Dollars to TV Ad Age How brands can rehumanize the shopping experience The Wall Street Journal Uber, Google, Ford Delay Office Return as Omicron’s Spread Threatens Business Districts Suggest a story we should read Upcoming Events Retail 2022: A Data-Driven Look at What to Expect Dec. 14, 2021 - Dec. 14, 2021 | Webinar 2pm ET 5 Strategies to Satisfy Customer Expectations in 2022 Dec. 15, 2021 - Dec. 15, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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