Dec. 15 - Pepsi boosts hip-hop artists with Music Lab | E.l.f. tests long-form TikTok movie

E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok; Heinz, Activision help gamers take a snack break; How FuboTV is working to solve advertiser identity issues; These 10 DTC darlings helped pave the way for digitally native brands. Where are they now? View online | Signup | Forward

Daily Dive Dec.​ 15,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Download Nielsen's Media Planning Report to learn how to leverage continuous and connected planning to ensure efficient and effective business growth. Download Now   Pepsi boosts hip-hop artists with music academy, virtual summit Three musicians will win an opportunity to attend a three-day session where they'll each create an original track with hip-hop star Pi'erre Bourne. E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe. Heinz, Activision help gamers take a snack break Eating and drinking while playing multiplayer games like Call of Duty are tricky, so Heinz mapped out hidden spots where gamers can squeeze in a break. Sponsored Content by Cvent Hot off the press: Event Marketing Strategy for Dummies Get concrete ideas you can use to integrate the full spectrum of events (hosted, attended, virtual, in-person and hybrid) into your marketing mix. Get your copy. How FuboTV is working to solve advertiser identity issues The CTV platform has shored up its offering through a partnership with Dentsu and by acquiring an AI company. These 10 DTC darlings helped pave the way for digitally native brands. Where are they now? While several brands have experienced success through acquisitions, public listings or investments from larger retailers, others haven't been as fortunate. Read more news Featured Resources Sponsored Content by MediaValet Level-up your marketing workflow for the new year [Tutorial] 5 steps to workflow mastery in 2022 [Webinar] Scaling production for marketing teams [Blog] The perfect combo to complete your workflow From Our Library Playbook How Marketers Can Earn Gen Z's Attention in an Omnichannel World Student Beans Playbook How to Make Competitor Analysis an Integral Part of Your SEO Toolkit Semrush Playbook How Retailers Can Leverage Events to Drive Loyalty and Sales Eventbrite Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra View all resources What We're Reading Ad Age McDonald's NFT troll highlights metaverse risks for marketers The Drum Unilever CMO on how in-housing helped it through the pandemic: 'U-Studio use grew 40%' CNBC Instagram surpasses 2 billion monthly users while powering through a year of turmoil Suggest a story we should read Upcoming Event 5 Strategies to Satisfy Customer Expectations in 2022 Dec. 15, 2021 - Dec. 15, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Blockboard Announces New Shows Available to Sponsors Press release from Blockboard New In-Store Retail Media Changes the Front End Press release from Mol Belting Systems Inc. Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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