Oct. 7 - Pepsi's Dig In Day boosts Black restaurants | What Twitter's MoPub sale means for ad landscape

Twitter prioritizes owned media in $1.05B MoPub sale to AppLovin; Gatorade showcases 'dunk' celebrations with season-long NFL push featuring gaming; IPG's new identity solution works across open web, walled gardens; Will Nielsen's MRC troubles be a turning point for cross-channel ratings? View online | Signup | Forward

Daily Dive Oct.​ 7,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Attentive Why SMS & Retention Are BFFs Learn why SMS is a key influential channel for engaging & retaining loyal customers, and how you can integrate it into your customer retention strategy. Download now.   Pepsi boosts Black-owned restaurants' marketing, rewards consumers with Dig In Day The marketer is sharing business resources and a mobile-friendly "passport" as part of its efforts to drive sales to Black-owned restaurants. Twitter prioritizes owned media in $1.05B MoPub sale to AppLovin The deal accelerates consolidation in the mobile ad landscape while enabling Twitter to focus on driving advertising through its own website and apps. Gatorade showcases 'dunk' celebrations with season-long NFL push featuring gaming "Road to the Dunk" includes a custom Snapchat runner game and integrations with EA's Madden franchise to connect with young athletes. Sponsored Content by Acxiom The great customer experience reset Thriving beyond The Great CX Reset means having the right data strategy and the right expertise to execute in place — the best personalized customer experiences count on it. IPG's new identity solution works across open web, walled gardens Already live with clients across a range of verticals, Kinesso Intelligent Identity promises a privacy-first approach and up to a 20% increase in campaign reach. Will Nielsen's MRC troubles be a turning point for cross-channel ratings? The pandemic may be the stated reason for Nielsen's disaccreditation, but industry concerns over audience measurement were bubbling to the surface long before. Read more news Featured Resources FROM: Video Advertising Bureau See Real-World Case Studies From 30 of the Fastest-Growing Brands Across Over 20 Categories. You'll Learn: How a total audience marketing approach, from creative and brand messaging to an innovative buying strategy, is fueling their growth How hot brands such as Fanatics, Zulily, Purple, Wayfair and VRBO are using their TV campaigns to expand their customer base, drive website traffic and increase revenue. Clear proof of the impact that multiscreen TV has on consumer action, ranging from driving unique visitors to total visits and sales. From Our Library Trendline Latest trends and developments in influencer marketing Webinar - on demand Strategies for the New Dining Experience Waze Playbook How Marketers Can Earn Gen Z's Attention in an Omnichannel World Student Beans Webinar - on demand Top 5 Customer Loyalty Tactics for a Reliable Consumer Base WNS Playbook 5 Strategies to Meet the Demands of Holiday 2021—and Beyond Listrak View all resources What We're Reading Ad Age ANA Masters is back, but people mostly aren't Reuters IAC's Dotdash to buy magazine publisher Meredith in $2.7 bln deal The Wall Street Journal NBCUniversal Names Kelly Campbell as Peacock’s President Suggest a story we should read Upcoming Event Top Tactics to Increase Your Digital Gifting Revenue Oct. 27, 2021 - Oct. 27, 2021 | Webinar 2 pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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