Weekender: Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits

Signup | Forward Weekender Oct.​ 16,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — imre The Seismic Shift Back to Authenticity Why influencer content creation is a partnership not a sponsorship Read more.   Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits The push, which includes a pop-up and e-commerce site, recognizes that DIY costumes may be more common as retailers deal with supply chain shortages. Starbucks, Netflix partner on book club-inspired content series Both brands are looking to engage people around the film and TV adaptations that have surged in popularity as viewing continues to shift to streaming. Bacardi pairs purpose with NFTs to empower fan investment in music diversity The rum brand tapped upstart marketplace Sturdy Exchange to help shine a light on the underrepresentation of female producers. Sponsored Content by BrandShare The new era of sampling begins at home In the age of e-commerce, the tangible nature of product samples plays a key role in creating brand awareness to conversions. Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich A partnership with the hip-hop star, who is now a franchise owner, spotlights a sauce inspired by her sassy personality and an Easter egg-loaded video. Opinion What copyrighting TikTok choreography means for brand and influencer deals Creators often don't receive money or credit for their viral TikTok dances, but brands that empower creators can show that it isn't just about money — it's about equity and partnership. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Can QSRs meet marketing's new imperatives without alienating franchisees? National brand building is often in conflict with the needs of local operators — a dichotomy that has only become more apparent in the past 18 months. Featured Resources FROM: Kaleyra Impact Customer Engagement with CPaaS Solutions [eBook] How Retailers Can Leverage Online Shopping, Omnichannel Service, and Personalization Trends for the 2021 Holiday Season [Case Study] Enhance customer touchpoints with digital methods [Case Study] Improve customer experience with WhatsApp From Our Library Survey Report The Role of Retail Data in the Modern Shopper Journey Inmar Intelligence Playbook Holiday 2021: What Retailers Need to Know to Navigate the Holiday Season Waze Webinar - on demand How Leading Retailers are Battling Out-of-Stocks Movista Playbook 5 Questions You Need Answered Before Launching a Premium Loyalty Program Clarus Playbook 5 Strategies to Meet the Demands of Holiday 2021—and Beyond Listrak View all resources Best of What We're Reading Ad Age Amazon launches campaign for its ads business telling brands it's more than e-commerce The Drum IAB US offers advice to marketers ahead of digital 'tectonic shift' The Wall Street Journal Publicis Raises Full-Year Revenue Forecast After Third-Quarter Growth Marketing Dive What's next for sustainability in marketing following a year of surprising resilience? The Wall Street Journal Facebook Names Nicola Mendelsohn as Its New Advertising Boss CNBC NFL taking Super Bowl halftime sponsorship rights to market as deal with Pepsi set to expire Suggest a story we should read Upcoming Events How Retailers Can Deliver Memorable Customer Experiences That Drive ROI Oct. 21, 2021 - Oct. 21, 2021 | Webinar 2pm ET The B2B Buyer Has Changed. Your Marketing Should, Too Oct. 28, 2021 - Oct. 28, 2021 | Webinar 2pm ET How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Nov. 17, 2021 - Nov. 17, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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