Oct. 18 - Campbell's puts musical QR codes on cans | Kargo buys StitcherAds to shore up e-commerce offering

Kargo acquires StitcherAds for $64M to shore up e-commerce offering; IAB: Advertisers must prioritize utility over cleverness, or lose out on digital boom; Under Armour names first chief consumer officer as marketing chief plans exit; Walmart tests text-to-shop tool View online | Signup | Forward

Daily Dive Oct.​ 18,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Digital Audio: Music to a Marketer's Ears Discover how audio ads can effectively complement your programmatic strategy and speak directly to your target audience. Download now.   Note from the editor We're back. After covering the virtual Advertising Week last year, the Marketing Dive team is once again on the ground in New York City to keep you informed on how brands, platforms and agencies are putting themselves out there after an extended quiet period. Beyond hearing from an exciting lineup of speakers spanning Walmart, Mondelez and Cadillac, we'll be keeping an ear to the ground to assess how marketers are prepping for a holiday season laden with supply chain disruptions and ongoing pandemic concerns, among other issues. If you're here, feel free to email me. Finally, look out next week for a special newsletter loaded with all of our conference coverage and some pieces that put a bow on the biggest themes of the show. As always, thanks for reading. Peter Adams Reporter, Marketing Dive Twitter | Email Campbell's brand modernization continues with musical QR codes on cans Along with a partnership with Universal Music Group, the CPG brand will let customers submit cooking-inspired songs for a chance to win $20,000. Kargo acquires StitcherAds for $64M to shore up e-commerce offering The ad-tech industry has seen more M&A activity this year as the pandemic accelerates the shift to digital and consumers embrace online shopping. IAB: Advertisers must prioritize utility over cleverness, or lose out on digital boom As general ad aversion grows, the group recommends brands adopt formats like shoppable units that can provide a practical experience. Sponsored Content by Cvent Raising the bar: Webinars reimagined As virtual event technology comes of age and functionality continues to push boundaries, audience expectations for what's considered an engaging webinar, have also changed. Under Armour names first chief consumer officer as marketing chief plans exit Massimo Baratto will take over the functions of the CMO in the new position, overseeing global marketing, e-commerce and retail. Walmart tests text-to-shop tool The pilot comes about two years after the mass merchant discontinued Jet Black, a shop-by-text service geared toward higher-income New Yorkers. Opinion Why Snapchat and TikTok still trail the duopoly for digital ads While Google and Facebook dominate as top personalized ad options for sound reasons, newer platforms may possess unique selling points, writes Constellation Agency's Matt Woodruff. Read more news Featured Resources FROM: EX Squared Is Your Web Performance Hurting Your Marketing Efforts? What Marketers Need to Know About Core Web Vitals Audit your Core Web Vitals with EXSquared Adapting Maslow to Create Your Digital User Experience From Our Library Webinar - on demand Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Simon Data Playbook Have You Done Your Homework for a Profitable Back-to-School Season? Honey Webinar - on demand 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Salesforce Webinar - on demand How Leading Retailers are Battling Out-of-Stocks Movista Playbook Finish Line First: Working Backwards for Brand Success EX Squared View all resources What We're Reading The Wall Street Journal Facebook to Hire 10,000 Workers in EU to Build Up 'Metaverse' Ad Age Nielsen rebrands amid measurement troubles Variety YouTube Shorts at One Year: What the Video Giant Has Learned About the 60-Second Format — and What’s Next Suggest a story we should read Upcoming Events How Retailers Can Deliver Memorable Customer Experiences That Drive ROI Oct. 21, 2021 - Oct. 21, 2021 | Webinar 2pm ET Top Tactics to Increase Your Digital Gifting Revenue Oct. 27, 2021 - Oct. 27, 2021 | Webinar 2 pm ET The B2B Buyer Has Changed. Your Marketing Should, Too Oct. 28, 2021 - Oct. 28, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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