Oct. 14 - Popeyes heats up collab with Megan Thee Stallion | What's next for sustainability in marketing?

What's next for sustainability in marketing following a year of surprising resilience?; The North Face marks 55 years with crowdsourced archive of exploration; Bacardi pairs purpose with NFTs to empower fan investment in music diversity View online | Signup | Forward

Daily Dive Oct.​ 14,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — imre The Seismic Shift Back to Authenticity Why influencer content creation is a partnership not a sponsorship Read more.   Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich A partnership with the hip-hop star, who is now a franchise owner, spotlights a sauce inspired by her sassy personality and an Easter egg-loaded video. What's next for sustainability in marketing following a year of surprising resilience? Corporate pledges are increasingly being complemented by more direct ad campaigns as companies like P&G and PepsiCo prioritize the issue. The North Face marks 55 years with crowdsourced archive of exploration "It's More Than A Jacket" will include programs at the San Francisco Museum of Modern Art and leads the outdoor apparel brand's holiday efforts. Sponsored Content by Usertesting Highly effective customer-obsessed businesses: 7 must have habits By adopting these seven habits, businesses can make sure they're putting the customer at the center of everything. Bacardi pairs purpose with NFTs to empower fan investment in music diversity The rum brand tapped upstart marketplace Sturdy Exchange to help shine a light on the underrepresentation of female producers. Read more news Featured Resources FROM: Kaleyra Impact Customer Engagement with CPaaS Solutions [eBook] How Retailers Can Leverage Online Shopping, Omnichannel Service, and Personalization Trends for the 2021 Holiday Season [Case Study] Enhance customer touchpoints with digital methods [Case Study] Improve customer experience with WhatsApp From Our Library Survey Report The Role of Retail Data in the Modern Shopper Journey Inmar Intelligence Playbook Holiday 2021: What Retailers Need to Know to Navigate the Holiday Season Waze Webinar - on demand How Leading Retailers are Battling Out-of-Stocks Movista Playbook 5 Questions You Need Answered Before Launching a Premium Loyalty Program Clarus Playbook 5 Strategies to Meet the Demands of Holiday 2021—and Beyond Listrak View all resources What We're Reading The Wall Street Journal Facebook Names Nicola Mendelsohn as Its New Advertising Boss CNBC NFL taking Super Bowl halftime sponsorship rights to market as deal with Pepsi set to expire Ad Age Hard Rock rolls dice on Droga5 for its new sportsbook Suggest a story we should read Upcoming Events 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Oct. 14, 2021 - Oct. 14, 2021 | Webinar 2 pm ET How Retailers Can Deliver Memorable Customer Experiences That Drive ROI Oct. 21, 2021 - Oct. 21, 2021 | Webinar 2pm ET How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Nov. 17, 2021 - Nov. 17, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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